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Bournville Case Study & Activity Report

Bournville Case Study & Activity Report. By - Phonethics Mobile Media. Index. Engagement Platforms Digital Comic (the-dark-truth) Old Hound – Social Media Summary On Facebook Facebook Applications On Twitter Twitter ‘Hash’ Tags Orkut Analytics. Engagement in the form of .

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Bournville Case Study & Activity Report

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  1. BournvilleCase Study & Activity Report By - Phonethics Mobile Media

  2. Index • Engagement Platforms • Digital Comic (the-dark-truth) • Old Hound – Social Media Summary • On Facebook • Facebook Applications • On Twitter • Twitter ‘Hash’ Tags • Orkut • Analytics

  3. Engagement in the form of Blog / Comic: 1. Comments on the blog 2. Contest & asking users to submit their stories Social Media profiles: 1. FB – add the Old Hound as your ‘friend’ 2. Video responses on You tube videos posted by the ‘Old hound’ 3. Twitter followers

  4. Digital Comic - Summary Google Organic Ranking: When you search for ‘legend of Bournevile’ -The Dark Truth appears on the Topmost position Alexa Ranking: 67,041 Response to Blog: Blog posts: 32 posts Comments received:160 No. of views:1,62,071

  5. Cadbury - Bournville

  6. Comic Series Based on ‘Legend of Bournville’

  7. Response to Blog • Total Blog posts: 32 posts • Comments received: • Total comments:160 • Total No. of views: • Total: 1,62,071 • Overall Average traffic per day:758

  8. Old Hound Bournville – Social Media

  9. Social media Summary Facebook Group Dark Truth– 838 active members Earned it & Earning it – 73 members Old Hound friends – 278 TwitterOld Hound Following-1939 / Followers-588 Supporting id’s Following-5805 / Followers-2660 Total Interactions = 10,991

  10. On Facebook Group name • Dark Truth– 838 active members • Earned it & Earning it – 73 members Facebook Id • Old Hound friends – 278 Facebook Quiz Application • How well do you know the old hound? • Do you have a 'Mystery Tooth‘? • Old Hound...Old Flames • How Mysterious are you?

  11. Old Hound - Facebook

  12. Old Hound on Dark Truth’s FB wall Collate & context: We started out with relating the mysterious stories to ‘The dark Truth’ and emphasize character’s take on them and build contextual and relevant traffic to the blog.

  13. Interactivity on the Group Chocolate connection - Through Old Hound profile, we also posed questions to members

  14. How Mysterious are you? The Dark Truth Beholds Your Mystery Quotient !!!

  15. On Twitter Profiles • Old hound / Shalinifiction / Rohan wanderer / Rajeshshah1000 Initial postings to establish the character Old Hound & connect it with Legend. ‘#Tag’ being used on Twitter are: #earnedit, #earningit, #earnit we’ve used #, to crowd-source stories from the audience of people, places, incidents and stories that they feel have ‘earned it’

  16. Old Hound - Twitter

  17. Total interaction on Twitter Old Hound • Following-1939 • Followers-588 Supporting id’s • Following-5805 • Followers-2660 Total Interactions = 10,991

  18. (USERS had taken over the #tag (hashtag) and started using for their tweets) Screen Shot of generic twitter conversation

  19. Old Hound- Orkut

  20. Traffic Analytics Total Clicks from 01/06/2009 to 7/1/2010= 1,62,071

  21. Thank You!

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