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Design. Editors wanted new designs that would. Entice people to read the new by making it look interesting and easy to find Make news more understandable Convey the personality of the paper. 3 broad groups of readers. Die hard – usually older than 35, spend 45 minutes a day with paper

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Presentation Transcript
editors wanted new designs that would
Editors wanted new designs that would
  • Entice people to read the new by making it look interesting and easy to find
  • Make news more understandable
  • Convey the personality of the paper
3 broad groups of readers
3 broad groups of readers
  • Die hard – usually older than 35, spend 45 minutes a day with paper
  • Information seekers – read more specific articles
  • News scanners – little exertion on their part as possible, glance over page looking at pictures, headlines, graphics, pause to read a few graphs
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The last two are at-risk readers. But if you skimp on hard news, could lose diehards. If too much work, kiss scanners goodbye.
achieving goals through design
Achieving goals through design

Goal 1 – Entice reader: create devices to entice the reader – headlines, pictures, information boxes, pullout quotes. Called “Points of entry” because lure readers to read the story

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Goal 3) Convey papers personality – Often our impressions of newspapers are shaped by the amount of contrast in their designs
  • Variety of typefaces
  • Variety of shapes on the page
  • Use of graphics, color and rules