Design. Editors wanted new designs that would. Entice people to read the new by making it look interesting and easy to find Make news more understandable Convey the personality of the paper. 3 broad groups of readers. Die hard – usually older than 35, spend 45 minutes a day with paper
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Goal 1 – Entice reader: create devices to entice the reader – headlines, pictures, information boxes, pullout quotes. Called “Points of entry” because lure readers to read the story