1 / 16

Analyzing Junior League of Minneapolis Communications

Analyzing Junior League of Minneapolis Communications. Cathy O’Connell. Junior League of Minneapolis Overview. I felt uninformed about JLM happenings as a new member Background: JLM is an association of women who work to improve the community through volunteer projects

noma
Download Presentation

Analyzing Junior League of Minneapolis Communications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. AnalyzingJunior League of Minneapolis Communications Cathy O’Connell

  2. Junior League of Minneapolis Overview • I felt uninformed about JLM happenings as a new member • Background: • JLM is an association of women who work to improve the community through volunteer projects • JLM was founded in 1923 • Almost 300 Junior Leagues in 4 countries

  3. What I Wanted to Find Out • Members’ preferred communication channels • Members’ preferred topics • Appropriate vehicles for topics

  4. Goal of Final Project • Use limited resources efficiently • Help distribute communication more effectively • Match message to channel

  5. My Research Question “Do Junior League of Minneapolis members have a preference for how to receive communications from the league?”

  6. Methodology • Survey to all 253 members • Internet based: 27 questions • Questions included: • How they want information available • Which topics they want covered in each communication

  7. Results • Survey open from Jan. 25-March 10, 2007 • Response rate: 58% (147 of 253)

  8. Survey Results Has the Monday MINI e-mail ever motivated you to sign up for an event/activity?

  9. Survey Results What is your preferred method of receiving communications from the league? Electronic 88% No Preference 6% Print 5% Phone Call 0%

  10. Survey Results—Website Content On a scale of 1-5, which topics would you like to see on the JLM website (5 = most likely to be read by me; 1 = least likely to be read by me)?

  11. Survey Results—Newsletter Content On a scale of 1-5, which topics would you like to see in the monthly MINI newsletter (5 = most likely to be read by me; 1 = least likely to be read by me)?

  12. Survey Results—Monday MINI E-mail Content On a scale of 1-5, which topics would you like to see in the weekly Monday MINI e-mail (5 = most likely to be read by me; 1 = least likely to be read by me)?

  13. Answer to My Research Question “Do Junior League of Minneapolis members have a preference for how to receive communications from the league?” Yes

  14. Key Findings Summary • Preferred communication channel: Electronic (web and e-mail, interest in e-newsletter) • Most important topics: upcoming meetings and volunteer opportunities • Matching topic to vehicle: • Information about upcoming meetings: web • Information about upcoming voting: newsletter • Volunteer opportunities: web • Training opportunities: web • Fundraising events: web

  15. Recommendations • Use electronic communications (Avoid print and phone calls) • Transition print newsletter to e-newsletter • Announce upcoming meetings and volunteer opportunities via web (Preference for 1 month notice and two reminders)

  16. Questions?

More Related