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CDC’s Digital Strategy

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  1. CDC’s Digital Strategy Stacey Thalken, Health Communications Specialist snt9@cdc.gov Tufts Summer Institute on Digital Strategies for Health Communication July 15-20, 2012 Office of the Director Electronic Media Branch

  2. Centers for Disease Control and Prevention “Health Protection…Health Equity”

  3. CDC Mission Collaborating to create the expertise, information, and tools that people and communities need to protect their health – through health promotion, prevention of disease, injury and disability, and preparedness for new health threats.

  4. CDC Organization • Infectious Diseases • Public Health Preparedness and Response • Noncommunicable Diseases, Injury and Environmental Health • Occupational Safety and Health • State, Tribal, Local and Territorial Support • Global Health • Surveillance, Epidemiology, and Laboratory Services • Office of the Director

  5. CDC Web Site

  6. CDC Social Media

  7. CDC Mobile Web, Apps, and Content Syndication

  8. CDC’s Digital Media Goals • Improve mobile presence to attract new interest and provide public health tools. • Expand reach and credibility through social media use and interaction. • Be a digital media leader in and out of government.

  9. Digital Government:Building a 21st Century Platform to Better Serve the American People May 23, 2012 http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html

  10. I want us to ask ourselves every day, how are we using technology to make a real difference in people’s lives.~ President Barak Obama

  11. Digital Strategy

  12. Obama is the First U.S. President to Use Email (!)

  13. Digital Strategy Three Main Objectives • You can access info wherever you are. Anywhere, anytime, any device. • We spur innovation by unlocking and releasing government data. • We operate smartly, securely, and affordably.

  14. Anytime

  15. Anywhere

  16. Emergencies

  17. Emergencies

  18. Any Device

  19. Digital Strategy Three Main Objectives • You can access info wherever you are. Anytime, anywhere, any device. • We spur innovation by unlocking and releasing government data. • We operate smartly, securely, and affordably.

  20. Data Feeds Innovation Over the next 12 months, agencies will increasingly open up their valuable data to the public and give external developers tools to build new services.

  21. Data Feeds Innovation

  22. Digital Strategy Three Main Objectives • You can access info wherever you are. Anytime, anywhere, any device. • We spur innovation by unlocking and releasing government data. • We operate smartly, securely, and affordably.

  23. Do Mobile Right from the Start

  24. Digital Stragetgy Conceptual Model: Three Layers of Digital Services • Information • Platform • Presentation

  25. Traditionally…We’ve presented our audiences with a final product – info, platform, and presentation all baked into one confection.

  26. Digital Demands a New Conceptual Model

  27. Information

  28. Platform

  29. Presentation

  30. Presentation

  31. Digital Stragetgy Four Principles • Information-Centric • Shared Platform • Customer-Centric • Security and Privacy

  32. Information-Centric Moves us from managing “documents” to managing discrete pieces of open data and content which can be tagged, shared, secured, mashed up and presented in the way that is most useful for the consumer of that information.

  33. Responsive Design: METADATA IS THE NEW ART DIRECTION

  34. CDC’s Million Hearts

  35. CDC’s Million Hearts

  36. Customer-Centric Influences how we create, manage, and present data through websites, mobile applications, raw data sets, and other modes of delivery, and allows customers to shape, share and consume information, whenever and however they want it.

  37. CDC’s Digital Media Goals

  38. How We Innovate Scalable, Sustainable, Operational, & Usable Products

  39. CDC’s Information Transformation

  40. Create Once, Publish Everywhere Separate information creationfrom informationpresentation. Create content and data once, and then use it in different ways.

  41. RSS Apps Content Services Widgets Content Partner sites m.cdc.gov

  42. RSS Facebook EHR Apps Content Services m.cdc.gov Partner Sites / Partner Apps Widgets Content New Social Networking TV/Video Games

  43. Cloud Applications RSS Mixer ? ? Content Services ? Content Data Mash-ups ? Personalized Web Portals

  44. Mobile Web

  45. M.cdc.gov

  46. CDC’s Main iPad App

  47. Preventing Chronic Disease Journal

  48. Disease of the Week

  49. Solve the Outbreak