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WGN Radio The Voice of Chicago Overview. Presented by: Karen Moss 312-222-4010 WGN Radio. Presented to: Dorothy McKillip (312) 240-9178 Tower Media. April 24 th , 2013. Why WGN Radio is so Effective.

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WGN Radio

The Voice of Chicago


Presented by:

Karen Moss 312-222-4010

WGN Radio

Presented to:

Dorothy McKillip (312) 240-9178

Tower Media

April 24th, 2013

why wgn radio is so effective
Why WGN Radio is so Effective
  • WGN provides listeners with 100% Locally Produced Content. In an age of syndicated programming and multiple distribution channels for music, WGN Radio not only provides the latest news, weather, and traffic but everything relevant to current events pertaining to listener’s lifestyles.
  • Personality-Driven Station. WGN has on-air major personalities that listeners have developed a trusted relationship with and therefore place more credibility in the messages they hear them talk about in their shows.
  • WGN Listeners are a Participatory Audience.WGN listeners lend their voices to all the topics being discussed, actually becoming part of the on-air content. Our listeners are actively listening and therefore much more receptive to comprehending our client advertiser’s messages.
why advertisers choose wgn radio
Why Advertisers Choose WGN Radio
  • POWERHOUSE: WGN Radio is a legendary, 50,000-watt powerhouse that delivers the best local news, personality talk, and sports to listeners in the Chicago area and Midwest.
  • TRUSTED BRAND: WGN has been a reliable brand in Chicago radio and sponsors enjoy the intangible benefits of this trusted environment we’ve created for over 85 years.
  • LOYALTY: Add credibility through WGN personalities and their unique relationships with our listeners. These relationships breed a loyalty that transfers to our advertisers.
  • 1 MILLION LISTENERS: Connect with 1 million listeners each week and benefit from our word of mouth referral system. Listeners influenced by our talent pass that info on.
  • ENGAGED LISTENERS: WGN Radio is live, local original content that translates to very attentive listeners who spend more time with this station than any other in Chicago.
  • SPORTS MARKETING: WGN is the flagship station and exclusive radio broadcast home of premiere local teams the Chicago Cubs, Chicago Blackhawks and Northwestern.
wgn radio is a market leader

WGN Radio delivers over 900,000 weekly adult listeners.*

  • WGN Radio generates results with an emotional and unique connection with its listeners who are engaged listeners.
  • Reach a Large Audience: WGN Radio’s 50,000-watt signal reaches most of the state of Illinois; parts of Indiana, Wisconsin, Iowa & Michigan; 38 states at night.
  • *Source: PPM Jan-Dec 2012 M-SU 6am-12am 12+
WGN Radio is a Market Leader

WGN Radio’s Weekday Line-Up

Jonathon Brandmeier: 6am-10am

Mike McConnell 10am-12pm, 1pm-3pm

Carol Roth 12pm-1pm

Garry Meier: 3pm-7pm

WGN Delivers

Quality Consumers

  • WGN Radio provides play-by-play coverage:
  • For the Chicago Cubs
  • For the Chicago Blackhawks
  • For Northwestern University’s Football
  • and Men’s Basketball Programs.

% of Cume

Community Audience Persons

Live In Cook County54%403,404

Live in Illinois Suburbs 74% 554,156

% of Cume

Financially Strong Audience Persons

Annual HHI $75K+ 35%265,862

Home Value $300,000+20%150,000

Married 63%474,847

Single orAdvanced Degree 45%338,625

Liquid Assets $100,000+ 31% 232,377

High Mileage Drivers 350+ 17% 125,237

  • Chicago turns to WGN Radio for Business, Traffic and Weather Updates!
  • WGN Radio features award-winning
  • meteorologist Tom Skilling every day.
  • WGN Radio provides frequent business,
  • traffic and weather reports.

Source: The Media Audit,

Mar-Apr/Sep-Nov 2012

wgn radio major personalities original content that connects with listeners
WGN Radio – Major PersonalitiesOriginal content that connects with listeners

A radio veteran,Jonathon Brandmeier, Johnny B, spent most of the ‘80s, ‘90s and ‘00s on-the-air in Chicago, winning the Marconi Award for Major Market Personality of the Year and multiple Billboard Magazine Radio Personality Awards. Johnny B brings his high energy and humor to mornings as it evolves to include another generation of listeners.

Jonathon Brandmeier

AM Drive 6a-10a

Known for his quick wit and common sense approach to discussions, Mike McConnell’s show features in-the-news social issues to the oddities of everyday life. “I play it down the middle. If you’re too far on one side you’re missing half the show,” says Mike of his style.

Mike McConnell

MD 10a-12p/1p-3p

Carol Roth is a bestselling author and national media personality seen weekly on a variety of television outlets, including Fox Business, CNBC, Fox News, CNN and MSNBC. Her broad interests lead her to comment on topics ranging from politics and current events to the stock market and pop culture.

Carol Roth

The Noon Show

In April of 2010, afternoons on WGN got a little less serious and a lot more fun with Garry Meier.Garryhas a light-hearted approach to news and world events that really connects with his listeners. Recognized by Talkers Magazine as one of the “100 Most Influential Talk Show Hosts in America.” Garry’s tremendous influence on his audience is what makes advertising on hisshow so effective.

Garry Meier

PM Drive 3p-7p



Sundays 11AM- 12Noon on WGN Radio

WGN Radio invites your client to use the highly targeted environment of Flavor HD to promote their food product—an exciting, one hour weekend food and entertainment show hosted by the dynamic duo of Hannah Stanley and Dane Neal – that brings WGN listeners all of their favorite celebrity chefs, grilling gurus, palate pals, kitchen crushes and the heroes of the hungry!

The show is for Chicagoans who love food! Whether cooking, watching food TV, looking to learn about food and wine pairings or the most recent amazing restaurant experience –find out the latest news from gurus of every kind of cuisine and the celebrity personalities of Chicago’s incredible food scene …that’s Flavor HD!

Both hosts are great to work with and receptive to working with a client product to integrate them into their show. Ideas include, live reads, endorsements, interviews, or giveaways. They have a great site and are very savvy about incorporating social media into campaigns.

Master Chef STAR Joe Bastianich

Recipe: Hannah’s Pumpkin Muffins

Approachable Wines - Happy Vines with Belinda Chang

Sweet Genius – Chef Ron Ben-Israel


 WGN Radio 720 is Awarded 2012 Chicago Market Station of the Year


WGN RADIO NAMED CHICAGO MARKET STATION OF THE YEAR BY THE ILLINOIS BROADCASTERS ASSOCIATIONStation takes home six other awards including best local radio newscast, best sports story & best website

NORMAL, Illinois (June 20, 2012) – WGN Radio took top honors at the 2012 Illinois Broadcasters Association (IBA) Silver Dome Awards, held June 20 in Normal. For the fifth year in a row, the IBA recognized WGN Radio as the Chicago Market Station of the Year at its annual best in state awards ceremony.

In addition to being named Chicago Market Station of the Year, WGN Radio also earned first place honors in six categories, the most of any station.  The first place finishes included: best local radio newscast for Andrea Darlas, best sports story for Chicago Blackhawks broadcasters John Wiedeman and Troy Murray, best station website for, best station self-promotion for WGN Radio’s “snowmageddon” promo, best non-humorous commercial for “Madball: The Bartman Play” and best humorous commercial for Oak Park Natural Pet & Fish.

“As the Voice of Chicago, we are incredibly honored to be recognized as Chicago Market Station of the Year by the Illinois Broadcasters Association,” said Tom Langmyer, Vice President/General Manager of WGN Radio. “This award is a testament to our dedicated team that works hard every day to serve listeners across Chicagoland with relevant, informative and entertaining radio.”

Radio station competition is divided into three market classifications, allowing stations in similarly sized markets to compete on a level playing field. Out-of-state broadcasters do the judging for the Illinois competition. Entry fees collected for the competition help fund the IBA's College Endowment and Minority Internship Programs.


WGN Radio 720, the 2012 IBA Chicago Market Station of the Year, is dedicated to being the #1 source of Chicagoland news, information, entertainment and sports. WGN Radio is the official broadcaster of the Chicago Cubs, the Chicago Blackhawks and Northwestern University and celebrates over 85 years as “The Voice of Chicago.”  Listen online, on your iPhone, Droid or Blackberry or on iHeartRadio or TuneIn – details at Find us on Facebook at and follow us on Twitter @WGNRadio.