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In planning our fall patio furniture sales events, we must analyze historical sales trends while focusing on promotional strategies that resonate with customers. People seldom buy furniture on impulse; thus, we must create compelling reasons for them to purchase. This season’s highlights include a 30% discount on selected items and a spectacular blowout sale with an additional 10% off. With a wide range of products from table sets to chaise lounges, we aim to boost sales by providing exceptional deals and enhancing customer engagement through strategic marketing efforts.
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Planning Session Sales Events
Sales Trends • Seasonal • Promotional items • Historical sales trends • Focus: fall patio furniture People do not buy furniture on impulse. We have to give them a reason to buy from us. Uncle Fred, founder
Summer: Table It • Products • End tables • Coffee tables • Tray tables • Sofa tables • 30% off all selected items • Sale days? SUMMER FUN
Fall: Perfect Patio • Big push • Patio furniture • Umbrellas • Table/chair sets • Chaise lounges • Porch swings • 50% markdowns • Blowout sale day: additional 10% discount
Year End: Floor Model Closeout • All sofas • All rattan pieces • Papasan chairs • All pillows/throws • Selected plant stands