Best Google adwards PPC proposal and plan for every business

1. Google Ads (PPC) overview, Proposal and Plan

3. Benefits ofPPC Advertising • Benefits ofPPC • Speed- you can achieve InstantRankings • Position Control: You can achieve whichever position youwant. • Branding: you can have attractive descriptions in yourads • Instant Updates: Keywords can be deleted addedor updated instantly. • Insurance- you are protected against any SEO Algochanges • Analytics: Cost per lead and acquisition can becalculated. • Planning: very useful in planning pre launch workvolumes. • Product launches: new products can be advertised instantly withPPC • Ranking on Competitive terms can be achievedinstantly. • No architectural changes required for Search Engine Unfriendlysites • Rapid adaptation capability- breaking news, seasonal salesetc. • Targeting specific geography, languagesetc.

4. Factors Effecting PPC Advertising • Creating a catchy Ad copy (Title, Test, Url is very important) • Keyword specific landing Pages • Continuous tracking of overall campaign

5. PPC Ads Execution Steps • KeywordResearch • Create Landing page • Ad Copy Creation andOptimization. • PPCBidManagementPackagesandPrice • CampaignManagement • Setup Google adwards Account

6. KeywordResearch • Keywords form the core of any PPC campaign. Based upon your inputs, campaign objectives, analysis of existing Ad Words Campaigns, we will be short listing Converting Keywords, Potential converting Keywords, Combinations and Permutations of Converting Keywords. In addition, we will be conducting research to unearth more keywords. The initial research churns out hundreds of keywords and we systematically drill down to the mostefficientkeywordsafter deletingtheones,which are notrelevant orcosteffectivefor your PPC Campaign. We will also continuously monitor the traffic logs of your website to ensure that you get traffic only from relevant keywords and we will use appropriate negative matches to prevent irrelevanttraffic. • Deliverables: Detailed keyword research(.xls).

7. Create Landing page • PPC landing page Take out the visitor to your targeted product. • A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing Ads, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad.

8. AdCopyCreationandOptimization • A well written ad copy increases the CTR of your Campaign as well as helps in improving the ROI of your Campaign by providing relevant and accurate information to the visitor leading to an increase in Conversions. A significant amount of experimentation is required before achievement of optimal Keyword, Ad Copy and Landing Page Mix. We would be carryingcontinuousABSplitTestingoftheadcopiestoensurecontinuousoptimizationof ad copies for maximum CTRas well as Optimal ROI. • Deliverables:Ad copy for all keywords.

9. PPC BidManagement • InthePPCspace,itisveryeasytobleedmoneybyoverbiddingorlooseopportunitiesby under bidding. Our team will continuously monitor your Keywords bid and Cost data to ensure optimal ROI for yourcampaign. • Deliverables: • Campaign Report(.xls)

10. CampaignManagement • Campaignmanagementwouldinvolveahostofdifferentstepsandanalyticaltechniques like -CTR Management, Bid Management; A/B split testing, Campaign ROI analysis, CampaignAdsandkeywordtweakingandfortnightlyCampaignReporting. • Deliverables: Monthlyreport.

11. Setup Google adwards account • Clients master account • Full administrative access • Transparency and control

12. Pay-Per-ClickBudget Plan

13. Pay-Per-Click Budget Plan

14. Thank You