Rising in the EM Profession Presented by: Joe F. Head, Dean of University Admissions and Enrollment Services Kennesaw State University Rising in the EM Profession Introduction to Strategic Enrollment Management Part I: SEM Pathways for Career Professional Development Common Functions
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Joe F. Head, Dean of University Admissions and Enrollment Services
Kennesaw State University
Introduction to Strategic Enrollment Management
SEM Pathways for Career Professional Development
Developing Professional Enrollment Officers
the next level
Stakeholder in your career
Entry level counselors, evaluators & recruiters
Temporaries filter out in a few years, rarely rise or contribute
Office Baggage, marking time, blocked or ceiling impaired,
Trusted young professionals; consistent, productive partners
Vested, advanced degree, chaired committees, specialty,; legendary service,
rise to deans, VP levels, association offices, consult /teach. (Heavy Hitters)
Deans, V. P. s, Chief Executive Enrollment Officers
Enrollment planners, enrollment management outcomes
Recognize Territories of Expertise
Susan Blake and Gini Head
Debra Smith, Katherine Sweeney, Tim Tarpley, Judy Nichols, Dee Minter, Carol Nobles, John McElveen, Don Buckner, Mike Deal, Rick Shannon, Mark Taylor, Fred Fresh, David Norris, Susan Blake, Nancy McDuff and others.
Mike Augustine, Jennifer Collins, Ana Edwards, Susan Davies, David Graves, Erik Johnson, Rita Garner, Sandy Davis, Nichole Kennedy, Paul Jones, Kelly Vickers, Jody Kemp, Oscar Beltran, Kelly Vickers, Lisa Sehannie and others.
Give Ownership ToStaff
(Volunteer, Research, Assume Responsibility, Check-in, Take Initiative, Gain Recognition, own tough duty)
Develop Career Plan & Awareness of:
Rising in the Profession
Developing a Greater Awareness
Essentials of SEM
Historically There Has Never Been
EM is an organizational concept and systematic set of activities designed to enable educational institutions to exert more influence over student enrollment.
Hossler, Don and John Bean. The Strategic Management of College Enrollments, Jossey Bass, 1990.
an institution achieve and maintain the optimum
recruitment, retention and graduation rates of students . . . . “
Dolence, Michael., Strategic Enrollment Management: A Primer for Campus Administrators, AACRAO, 1993.
A SEM Plan is . . .
professional credibilityof enrollment management.
2. Institutional Context
3. Research - Preparation
4. Traditional Definition/Models
5. Hi-Tech 24/7 Interactive Tools
6. Upward Management
Theory provides a conceptual framework that serves to guide programs and activities
SEM is a companionship with academic stakeholders
How to Recruit a Graduate !
is a comprehensive Institutional partnership between Academics
and Enrollment Services to optimize total enrollment in terms of recruitment, retention and graduation outcomes.
is a calendar driven plan, within SEM, to attract, recruit and enroll desirable numbers of qualified new students by using a pre-determined set of outreach activities to influence the prospect’s decision process.
Individuals seeking education,
but not indicating a specific interest.
Individuals fitting institution’s profile
Individuals, qualified and unqualified,
who express interest
Individuals petitioning for entry
making housing/enrollment deposit
Seamless Office Handoff Partnerships
See Henderson, Stanley. “Refocusing Enrollment Management: Losing Structure and Finding the Academic Context, College and University Journal, Winter, 2005, pp. 3-8.
Paper to Rolling Web Reports
Electronic Data Exchange
All components must interrelate
Joe F. Head, "The Student Marketing Calendar: A Principle Enrollment Management Tool,” SACRAO, Vol. 15, 2002, pp. 42-47
EM Measure of Stealth Competition
GACRAO’s Charter REP Class 2007
Dean of University Admissions and Enrollment Services