RJR has gone too far! - PowerPoint PPT Presentation

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RJR has gone too far!

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  1. RJR has gone too far! RJR has gone too far! RJR has gone too far! RJR has gone too far! Here are 9 examples of what they have REALLY been up to… Here are 9 examples of what they have REALLY been up to… Here are 9 examples of what they have REALLY been up to… Here are 9 examples of what they have REALLY been up to… • Targeting girls through advertisements in fashion magazines • with high youth readership • Camel No. 9 ads in Vogue, Glamour, Cosmopolitan • Using music sponsorships to entice new smokers • Camel’s “The Farm: Indie Rock Universe” in Rolling Stone • Magazine • Marketing candy-flavored cigarettes in novelty packaging • Kauai Kolada, Twista Lime, and Beach Breezer • Appealing to youth by infiltrating the underground art scene • Online art contest to design the new Camel Signature Blends • packaging • Withholding $431 million worth of MSA payments • For the 3rd year in a row, RJR has deposited a significant • portion of its payment into a “disputed payments” account • Openly opposing legislation that would allow for FDA • regulation of tobacco products • Claims the FDA already has “too much on its plate” • Fighting in opposition to increase cigarette excise taxes • Argues that convenience stores depend on cigarette sales for • survival • Opposing clean indoor air laws • Denying that everyone has the right to breathe smoke-free air • Increasing marketing of Camel’s smokeless tobacco products • In the wake of new smoking bans in several states • Camel Snus comes in Original, Frost, and Spice • Targeting girls through advertisements in fashion magazines • with high youth readership • Camel No. 9 ads in Vogue, Glamour, Cosmopolitan • Using music sponsorships to entice new smokers • Camel’s “The Farm: Indie Rock Universe” in Rolling Stone • Magazine • Marketing candy-flavored cigarettes in novelty packaging • Kauai Kolada, Twista Lime, and Beach Breezer • Appealing to youth by infiltrating the underground art scene • Online art contest to design the new Camel Signature Blends • packaging • Withholding $431 million worth of MSA payments • For the 3rd year in a row, RJR has deposited a significant • portion of its payment into a “disputed payments” account • Openly opposing legislation that would allow for FDA • regulation of tobacco products • Claims the FDA already has “too much on its plate” • Fighting in opposition to increase cigarette excise taxes • Argues that convenience stores depend on cigarette sales for • survival • Opposing clean indoor air laws • Denying that everyone has the right to breathe smoke-free air • Increasing marketing of Camel’s smokeless tobacco products • In the wake of new smoking bans in several states • Camel Snus comes in Original, Frost, and Spice • Targeting girls through advertisements in fashion magazines • with high youth readership • Camel No. 9 ads in Vogue, Glamour, Cosmopolitan • Using music sponsorships to entice new smokers • Camel’s “The Farm: Indie Rock Universe” in Rolling Stone • Magazine • Marketing candy-flavored cigarettes in novelty packaging • Kauai Kolada, Twista Lime, and Beach Breezer • Appealing to youth by infiltrating the underground art scene • Online art contest to design the new Camel Signature Blends • packaging • Withholding $431 million worth of MSA payments • For the 3rd year in a row, RJR has deposited a significant • portion of its payment into a “disputed payments” account • Openly opposing legislation that would allow for FDA • regulation of tobacco products • Claims the FDA already has “too much on its plate” • Fighting in opposition to increase cigarette excise taxes • Argues that convenience stores depend on cigarette sales for • survival • Opposing clean indoor air laws • Denying that everyone has the right to breathe smoke-free air • Increasing marketing of Camel’s smokeless tobacco products • In the wake of new smoking bans in several states • Camel Snus comes in Original, Frost, and Spice • Targeting girls through advertisements in fashion magazines • with high youth readership • Camel No. 9 ads in Vogue, Glamour, Cosmopolitan • Using music sponsorships to entice new smokers • Camel’s “The Farm: Indie Rock Universe” in Rolling Stone • Magazine • Marketing candy-flavored cigarettes in novelty packaging • Kauai Kolada, Twista Lime, and Beach Breezer • Appealing to youth by infiltrating the underground art scene • Online art contest to design the new Camel Signature Blends • packaging • Withholding $431 million worth of MSA payments • For the 3rd year in a row, RJR has deposited a significant • portion of its payment into a “disputed payments” account • Openly opposing legislation that would allow for FDA • regulation of tobacco products • Claims the FDA already has “too much on its plate” • Fighting in opposition to increase cigarette excise taxes • Argues that convenience stores depend on cigarette sales for • survival • Opposing clean indoor air laws • Denying that everyone has the right to breathe smoke-free air • Increasing marketing of Camel’s smokeless tobacco products • In the wake of new smoking bans in several states • Camel Snus comes in Original, Frost, and Spice 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 6 6 6 6 7 7 7 7 8 8 8 8 9 9 9 9 Loathsome & Lethal Loathsome & Lethal Loathsome & Lethal Loathsome & Lethal