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Reader Demographics & Market Reach. Nation Newspapers. Barbados Population - By Age*. *Based on information from the Barbados Statistical Service. Our Newspaper Readership. Barbados has a very high level of newspaper readership

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Presentation Transcript
barbados population by age
Barbados Population - By Age*

*Based on information from the Barbados Statistical Service

our newspaper readership
Our Newspaper Readership
  • Barbados has a very high level of newspaper readership
    • Based on total population, the island has one of the highest adult literacy rates in the world* - 99.7%
    • 93% of the population admit to reading a newspaper**
    • Majority of newspaper readers are loyal to The Nation
  • When you advertise with The Nation you reach all demographics of the market

* World Facts Now – Data-Maps and World Bank Group, statistical data

**Based on information from the Systematic Survey on Newspaper Readership November 2005

comparative newspaper readership statistics
Comparative Newspaper Readership Statistics*

*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005

*Based on information from the Systematic Survey on Newspaper Readership November 2005

of total readership newspaper comparison
% of Total Readership - Newspaper Comparison*

*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005

*Based on information from the Systematic Survey on Newspaper Readership November 2005

market share of newspaper readers in barbados
Market Share of Newspaper Readers in Barbados*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

competitive analysis of cost per thousand ad rates
Competitive Analysis of Cost-Per-Thousand Ad Rates*

*Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day. All figures are audited by KPMG for the six months ended June 30th 2005.

** Other newspaper information taken from circulated correspondence

nation readers by income level
Nation Readers - By Income Level*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

nation readers by gender
Nation Readers - By Gender*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

nation readers by age
Nation Readers - By Age*

*Based on information from the Systematic Survey on Newspaper Readership November 2005

why advertise with the nation
Why Advertise with The Nation?
  • Expand your reach in the local and regional market
    • You expect results, we deliver everytime
  • Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences
  • We are a reliable partner
  • We truly know our audience
  • We offer you more extensive brand exposure than any other medium in the market
  • We have products geared for your business.
  • We have the most competitive & cost effective newspaper advertising rates in the market!
key advertising contacts

Wilfred Field

Advertising Manager/ Director

Tel: 246-430-5510

Email: wilfredfield@nationnews.com

Paulette Jones

Assistant Advertising Manager

Tel: 246-430-5412

Email: paulettejones@nationnews.com

Key Advertising Contacts
key advertising contacts13

Trevor Marshall

Advertising Administration Manager

Tel: 246-430-5512

Email: trevormarshall@nationnews.com

Valerie Hope

Marketing Executive

Tel: 246-430-5589

Email: valeriehope@nationnews.com

Key Advertising Contacts
contact us
Contact Us

The Nation Publishing Co. Limited

P.O. Box 1203

Fontabelle

St. Michael

Barbados, BB11000

West Indies

Website: www.nationnews.com

Tel: (246) 430-5400

Fax: (246) 430-9214