Interest at First Glance In Print and Online Grabbing (and Keeping) the Reader’s Attention Roots: History of legibility/readablity/usability 1930s, 33,000 students tested: leading, fonts, size Miles A. Tinker, University of Minnesota Three Eyegaze Studies Eyes on the News 1991 (Print)
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at First Glance
In Print and Online
Grabbing (and Keeping) the Reader’s Attention
Sample of a “clean” website: good navigation, concise, lists
use photos, headlines, captions, pull quotes
use photos, headlines, captions, pull quotes, diagrams