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Implementation Update of SCE’s 2009-2011 LIEE & CARE Program. DRAFT Presentation to the LIOB June 25, 2009 San Diego, CA. LIEE Program Budget and Units 2007 - 2011. LIEE Activity Through April 2009. Visalia WNA 10,000 customers 6 Home Assessment Workshops 80 New Assessors in 2009

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implementation update of sce s 2009 2011 liee care program

Implementation Update of SCE’s 2009-2011 LIEE & CARE Program

DRAFT Presentation to the LIOBJune 25, 2009San Diego, CA

liee activity through april 2009
LIEE Activity Through April 2009
  • Visalia WNA
    • 10,000 customers
  • 6 Home Assessment Workshops
    • 80 New Assessors in 2009
  • 6 new Enrollment and Assessment agencies
  • Referral Partnerships
    • Community Colleges
    • Regional Centers
    • Ability First
  • Implement Email blasts / Outbound calling
whole neighborhood approach5
Whole Neighborhood Approach
  • Target: Visalia (93291) - 10,500 Customers.
    • Partnered with The City of Visalia, Mayor of Visalia, The Director of Housing & Economic Development, Housing Specialists, Local Public Affairs team, Visalia School District Board Chair.
    • Approx. 1,500 Postcards sent out on May 22, 2009 and will continue for 7 drops each week thereafter.
    • Coordinated with Proteus to canvass area by ZIP7s.
  • Upcoming Efforts:
    • City of Tulare
    • City of Porterville
    • City of Bellflower
    • City of Ridgecrest
slide6
CARE
  • CARE participation has increased by 56,792 households since December 31, 2008
  • 1st Quarter corporate communications campaign integrates CARE/FERA and EMA into a service area wide customer assistance message
  • April bill insert promoted “Let us show you how we care”, providing income-qualified programs to help reduce electric bills
  • Developed two new pages on SCE.com Website, “High Bill Helper” and “Assistance” to provide customers with easy-to-find information
  • Increased advertising in local community/ethnic newspapers, radio, and community centers
  • Partnered with TV station Univision and community programming with SCE “phone bank” allowing viewers to call SCE to discuss ways families can benefit from our assistance programs
  • Participated in more than 100 community events to promote CARE and other economic assistance programs and services
we care day long beach
We CARE Day – Long Beach
  • Estimated Attendance: 1300
  • Elected officials speakers: Bob Foster, Mayor of Long Beach and Michael Peevey, President CPUC
  • SCE Leadership speakers: Lynda Ziegler (CSBU Senior VP), Erwin Furukawa (VP CP&S), Gene Rodrigues (Director of EE)
  • Over 500 CARE applications disseminated. Most current data available indicates that 21 SCE customers enrolled on CARE at the event and 51 were recertified
  • Event attendee testimonials gathered from SCE volunteers at the Fair indicated a sentiment of appreciation and gratefulness towards SCE and the CPUC for coordinating the event and the economic assistance provided
  • Broadcast, radio, print and online media coverage from a variety of main stream and ethnic media outlets
  • SCE also participated in the Bakersfield and Los Angeles We CARE Days.