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DriveCam The Key To Reducing Risky Driving Behaviors. William K. Neutz ComEd March 31, 2008. Agenda. Introductions and Background Information Keys to Program Success Tips on Effective Coaching Analyzing Video Clips Final Questions. Cellular Download .

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Drivecam the key to reducing risky driving behaviors

DriveCamThe Key To Reducing Risky Driving Behaviors

William K. Neutz

ComEd

March 31, 2008


Agenda
Agenda

  • Introductions and Background Information

  • Keys to Program Success

  • Tips on Effective Coaching

  • Analyzing Video Clips

  • Final Questions


Cellular download
Cellular Download

Uses Sprint network plus roams other networks

Eliminates significant infrastructure costs and sidesteps internal IT challenges

Perfect for dispersed fleets that

don’t return to “base”

Some tradeoffs: adjustments on

manual events


The continuous improvement process
The Continuous Improvement Process

Driving eventtriggered by unusual force

Event downloaded

DriveCam reviews & scores event

Behavior is monitoredto verify change

High concern events assigned for coaching

Driver returns to

the fleet using guidance

Exelon staff coaches drivers when necessary


Keys to program success
Keys to Program Success

level support

pen communication with employees

pplication of the process is consistent

lear set of consequences (negative and positive)

ave someone monitoring the DriveCam program and measuring the success

C

O

A

C

H


Elements of success
Elements Of Success

  • LEVEL OF SUPPORT

    • The program needs an executive champion

    • The executive champion needs to continue to be engaged and should receive monthly or quarterly snapshot updates

  • OPEN, ONGOING COMMUNICATION WITH EMPLOYEES

    • How do you introduce the program to new employees or new sites & when?

      • Orientation Program

      • Explain the ground rules

      • Are you still communicating the program?


Elements of success1
Elements Of Success

APPLICATIONOF THE PROCESS IS CONSTANT & CONSISTENT

Tasks and expectations are clearly defined

Tasks are consistently applied

Download  Review  Coach  Monitor Systems  Report on Status

The program shouldn’t go dormant due to vacations or job change


Elements of success2
Elements Of Success

CLEARSET OF NEGATIVE AND POSITIVE CONSEQUENCES

Negative consequences come in many forms

Coaching

Coaching escalated to a senior mgr.

Notes, voice mail, email

Modification in work or vehicle assignment

Impact on safety bonuses

Discipline (verbal, written…)

Positive consequences

Reward good driving behavior

What is a good driving event?

Use the “Good Driving Certificate”

Reinforce behaviors, not outcomes


Drivecam

Elements Of Success

  • HAVESOMEONE MONITORING SITE PROGRAM EXECUTION

    • Monitor & measure performance based on expectations

      • Key performance metrics include:

        • Vehicle download

        • Timely fulfillment of coaching responsibility

        • Trend of risk reduction

        • Successful intervention of DriveCam identified high risk drivers

    • Recognize & reward effective DC site management staff

      • Reward the leading edge indicators, not just the trailing indicators

        • Include DriveCam metrics in supervisor recognition and safety bonuses


Coaching
Coaching

Coaching

It must get done

Document the effort

What are indicators of no coaching/coaching?

Is it effective?

Review report for trends on coaching impact

If coaching is fulfilled but improvement is minimal or certain drivers continue to be highest risk…

Periodically sit in on other’s coaching sessions

Survey drivers on coaching experience


Coaching1
Coaching

Methodology

Conduct coaching in a reasonably private area

Let the driver explain first & listen

Be open and honest

Keep it positive

Be objective. Don’t make assumptions.

Don’t be nitpicky – the goal is to reduce material risk

Don’t Pile on – isolate the 1 or 2 biggest concerns

Best Practices

Bring coaches together to share lessons learned & challenges

Respect privacy. Don’t send clips around, “You’ve got to see this one!”

Only discuss specific clips with those who need to know.



Driver distractions
Driver Distractions

Driver Distractions are Everywhere

  • Distractions occur anytime, anywhere, to anyone

  • Distractions contribute to 1 out of 4 accidents

  • Inattentive driving is becoming more of a problem as people “multi-task”

    Types of Distractions

  • A National Highway Authority survey of driver behavior found that most drivers engage in one or more other activities while driving including:

    • Talking to other passengers (81%)

    • Changing radio stations / CDs (66%)

    • Eating (59%)

    • Talking on cell phone (37%)

    • Dealing with children in the back seat (24%)

    • Reading (14%)


Comed meter reading overview
ComEd Meter Reading Overview

Facts

  • Root Cause of Vehicle Accidents: Driver Distraction

  • ~ 500 meter readers responsible for reading ~ 4M meters every month

  • 3.7M miles driven per year

  • Average age of drivers: 21 – 26

    Results

  • 2007 – 42% improvement in reducing responsible vehicle accidents


Drivecam
DriveCam

Facts

  • Video event recorder that is mounted on the windshield behind the rear-view mirror and captures sights and sounds inside and outside the vehicle

  • Exceptional forces (e.g. hard braking, swerving, collision, etc.) cause the recorder to save the critical seconds before and after the triggered event

  • Saved events are downloaded, analyzed and assigned a risk score to coach drivers and improve driving behavior

  • $710 for 1st year of service / $310 year 2 and beyond

DRIVE CAM VIDEO CLIP PRESENTATION


Survival strategies
Survival Strategies

  • Keep your eyes on the road

  • Avoid using a cell phone while driving

  • Wait until you are stopped to change CD’s, radio stations, temperature, etc…

  • Secure items that move or roll around

  • Be well rested

  • Stay focused

  • Pay attention

  • Expect the unexpected


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