place distribution l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Place/ Distribution PowerPoint Presentation
Download Presentation
Place/ Distribution

Loading in 2 Seconds...

play fullscreen
1 / 18

Place/ Distribution - PowerPoint PPT Presentation


  • 349 Views
  • Uploaded on

Place/ Distribution HSS 3000/5263 Sport Marketing Dr. Brian Turner Introduction Game itself Tickets to the game Concessions Image of the event Players and coaches Merchandise and memorabilia Basic Distribution Concepts Channel of distribution

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Place/ Distribution' - niveditha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
place distribution

Place/Distribution

HSS 3000/5263

Sport Marketing

Dr. Brian Turner

introduction
Introduction
  • Game itself
  • Tickets to the game
  • Concessions
  • Image of the event
  • Players and coaches
  • Merchandise and memorabilia
basic distribution concepts
Basic Distribution Concepts
  • Channel of distribution
    • “…organizations or individuals who direct the flow of sports products from producer to consumer”
    • Intermediaries
marketing channels
Marketing Channels
  • Channels
    • Various sets or configurations of organizations linked together to deliver a product to consumers
    • Elements
      • Producers/Manufacturers
      • Wholesalers
      • Retailers
      • Consumers
marketing channels5
Marketing Channels
  • Direct Channels
  • Indirect Channels
    • Hard Goods
    • Ski outing
marketing channels6
Marketing Channels
  • Single- or multiple-channel strategy
  • Market coverage
sports retailing mix
Sports Retailing Mix
  • Sports Retailing products
    • Stock a variety of team and player items
    • Recognize the appeal of sideline apparel
    • Target youth
    • Maintain a good mix of products
    • Cultivate the seasonal approach
    • Continue developing specialty stores and purchasing areas
sports retailing mix8
Sports Retailing Mix
  • Sports retailing price
  • Sports retailing distributing
  • Sports retail promotions
sports retailing mix9
Sports Retailing Mix
  • Retail Image
    • Atmospherics
    • Location
    • Sales personnel
    • Clientele
    • Merchandise assortment
    • Promotional activities
slide10

Theory of Sport and Place

  • Elements that enhance/diminish attractiveness of venue
    • Landscapes
    • Artifacts
    • History and memories
    • Aesthetics
    • Problems
trading area or drawing radius
Trading Area or “Drawing Radius”
  • Critical factors
    • Demographics
    • Duration and frequency of the event
    • Emotional commitment
    • Perception of quality
  • Importance
    • Determination of sites
    • Relocation/expansion
    • Segmentation
surrounding area
Surrounding Area
  • Design
  • Politics
  • Sense of safety
design and layout
Design and Layout
  • Ease of access and exit
  • Access and sight lines for consumers who are physically disabled
  • Location and design of food services, concession stands, and bathrooms
  • Crowd management and control
  • Flexible vs. dedicated usage
  • Aesthetics
amenities
Amenities
  • “Smart” seats
  • Upscale food and drink
  • Elaborate big screens, electronic message centers, and sound systems
  • Hot tubs and halls of fame
other facility factors
Other Facility Factors
  • Personnel
  • Sense of security
ticket distribution system
Ticket Distribution System
  • Team retail outlets
  • Ticket firms
  • Other consumer retail outlets
  • Payroll deductions
  • Television
  • Internet
  • Telephone systems