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beyond apps Stephen Pinches Group Product Manager – Emerging Platforms

beyond apps Stephen Pinches Group Product Manager – Emerging Platforms. What do all of these devices have in common?. Web is the new app. HTML5/CSS3 and SVG = looks, feels and smells like an app. It’s cheaper, faster, easier to update

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beyond apps Stephen Pinches Group Product Manager – Emerging Platforms

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  1. beyond apps Stephen Pinches Group Product Manager – Emerging Platforms

  2. What do all of these devices have in common?

  3. Web is the new app • HTML5/CSS3 and SVG = looks, feels and smells like an app. • It’s cheaper, faster, easier to update = unless you’re writing computer games, likely to be the most sensible route for mobilising your content and services

  4. Web+apps= write once! Build a great webapp Create different layouts Phone screen Mini tablet Maxi tablet Wrap it in a shell Distribute & Monetise

  5. Major mobile releases 2004-11 • 2008 • m.ft.com • 2004 • WAP site • 2010 • iPad app • LBBT x2 • Android 7” app • 2007 • Mobile News Reader app • 2009 • iPhone app • 2011 • HTML5 app framework. Will be used for small, medium and large apps for Android, RIM, WebOS, and mobile browsers • Funds, FTB mobile • China/Brazil Confidential • Major redesigns, ad integrations, content coverage improvements

  6. 600,000downloads on iPad It’s working for us… 690,000 downloads on iPhone 40,000 downloads on Android Tablets 1,500+comments and feature requests from users

  7. Checklist for new products • User experience/design: • Do the social, location/gyro, other phone features fundamentally change the best way to deliver this service? • How will it work and what will it look like on a small screen? • How can I simplify the UX? http://www.uxbooth.com/blog/mobile-form-design-strategies/ • Is it optimised for touch? • Technical: • How do we minimise data overhead and ‘strip out the fat’ so the service is super-fast – 3G latency is a real issue? • If there’s a separate mobile version – how do the redirects work – give users choice of mobile vs desktop • How do we test these services on multiple devices, handsets and networks?

  8. Back to the web • You’ve got lots of services • Prioritise them • Get them working in the browsers on small and touchscreens • Enhance with HTML5 features such as local caching and improved user interface (think about touchscreens) • Build in location, social and other mobile services where it adds value

  9. For more information please contact Stephen Pinches – stephen.pinches@ft.com +44 20 7873 3984 Twitter: sjpinches www.ft.com

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