slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Part One: Chapter One Introduction PowerPoint Presentation
Download Presentation
Part One: Chapter One Introduction

Loading in 2 Seconds...

play fullscreen
1 / 23

Part One: Chapter One Introduction - PowerPoint PPT Presentation


  • 90 Views
  • Uploaded on

Internet Marketing & e-Commerce Ward Hanson Kirthi Kalyanam Requests for permission to copy any part of the material should be addressed to: PERMISSIONS DEPARTMENT THOMSON BUSINESS and ECONOMICS 5109 Natorp Boulevard Mason, OH 45040 Phone: (800) 423-0563. Part One: Chapter One Introduction.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Part One: Chapter One Introduction' - niran


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Internet Marketing & e-CommerceWard HansonKirthiKalyanamRequests for permission to copy any part of the material should be addressed to:PERMISSIONS DEPARTMENTTHOMSON BUSINESS and ECONOMICS5109 Natorp BoulevardMason, OH 45040Phone: (800) 423-0563

part one chapter one introduction
Part One: Chapter OneIntroduction

“The goal is to move from the current situation of complexity and frustration to one where technology serves human needs invisibly, unobtrusively: the human-centered, customer-centered way.”

Donald Norman, The Invisible Computer

origins of the internet
Origins of the Internet
  • Researchers began work in 1960s
origins of the internet1
Origins of the Internet
  • Researchers began work in 1960s
  • Two key early adopters:
    • University instructors and researchers
    • The United States military
origins of the internet2
Origins of the Internet
  • Researchers began work in 1960s
  • Two key early adopters:
    • University instructors and researchers
    • The United States military
  • Governed initially by the National Science Foundation, which prohibited all commercial transactions
the internet goes mainstream
The Internet Goes Mainstream
  • Email propelled the Internet off campus and outside the military
  • Efficient means of communication
  • Internet was still slow and expensive
the internet goes mainstream1
The Internet Goes Mainstream
  • Government regulation dissolved in early 1990s
  • Fundamental break through was World Wide Web
  • It was possible to mix pictures, sound, video with text
  • By 1994, the Internet had gone commercial
booms and busts
Booms and Busts
  • Fascination with the web also led to an infusion of investment capital
  • Aggressive, expensive battle for customers doomed many start-ups
  • Greater discipline and more cost-effective marketing plans allowed the dot-com era to take root
what lies ahead
What Lies Ahead
  • Just 15 percent of the world’s 6.3 billion population is online
what lies ahead1
What Lies Ahead
  • Just 15 percent of the world’s 6.3 billion population is online
  • And the dominance of American users is steadily shrinking
growth potential in developing countries
Growth Potential in Developing Countries

Top countries for Internet use, 2004

*New to list in 2004

Source: CIA Factbook

new technologies new opportunity
New Technologies, New Opportunity
  • Advanced Connection Devices – from cell phones to home wireless systems – increase the potential online consumer audience
new technologies new opportunity1
New Technologies, New Opportunity
  • Advanced Connection Devices – from cell phones to home wireless systems – increase the potential online consumer audience
  • Faster Internet Connections bring marketing messages to the audience more swiftly
new technologies new opportunity2
New Technologies, New Opportunity
  • Advanced Connection Devices – from cell phones to home wireless systems – increase the potential online consumer audience
  • Faster Internet Connections bring marketing messages to the audience more swiftly
  • New Information Appliances, such as Apple’s iPod, integrate technology advances with specific consumer demands
a shift for marketing
A Shift for Marketing
  • From “Selling the Brand” – The old model emphasized on mass production and a promoting a distinct brand
  • To “Managing the Consumer” – Online marketing puts focus on the customer’s individualized interests and demands
marketing the world s game online
Marketing the World’s Game Online
  • Static websites provide basic information and game broadcasts
marketing the world s game online1
Marketing the World’s Game Online
  • Static websites provide basic information and game broadcasts
  • Dynamic websites allow greater fan interaction and facilitate ecommerce
marketing the world s game online2
Marketing the World’s Game Online
  • Static websites provide basic information and game broadcasts
  • Dynamic websites allow greater fan interaction and facilitate ecommerce
  • Personalized websites respond to individualized fan interaction
marketing the world s game online3
Marketing the World’s Game Online
  • Static websites provide basic information and game broadcasts
  • Dynamic websites allow greater fan interaction and facilitate ecommerce
  • Personalized websites respond to individualized fan interaction
  • Keyword Advertising links fans to potential travel and tourism sites
slide21

Rethinking Marketing StrategyThree General Purposes Technologies form the foundation of Internet marketing and pave the way for greater innovation:

slide22

Rethinking Marketing StrategyThree General Purposes Technologies form the foundation of Internet marketing and pave the way for greater innovation:

  • The Digital Revolution
    • Digital computing
    • Digitization
    • Created new products, processes and economic activities
    • Cell phone, DVD, MP3 music
slide23

Networking

    • Radio Network
    • Phone network
    • Video through Internet
    • From text to voice to video
  • Individualization
    • Ability to create messages, marketing campaigns and products geared towards individuals
      • Cookies to track online browsing
      • Secure web access