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Fixed Mobile Convergence

Fixed Mobile Convergence. Caspian Telecoms 2010. Uroš Hubad. Fixed Mobile Convergence. Why convergence ? Trends Challenges Opportunities Ways to approach ?. Today’s Reality – Mobile operators. Service providers. ARPU. Roaming fees & Coverage. Today’s Reality – Fixed operators.

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Fixed Mobile Convergence

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  1. Fixed Mobile Convergence Caspian Telecoms 2010 Uroš Hubad

  2. Fixed Mobile Convergence • Why convergence ? • Trends • Challenges • Opportunities • Ways to approach ?

  3. Today’s Reality – Mobile operators Service providers ARPU Roaming fees & Coverage

  4. Today’s Reality – Fixed operators Service providers ARPU Mobile operators

  5. INTEGRATION APPROACH SUBSTITUTION APPROACH Today’s Reality – End Users

  6. Challenges • Technical • Single number – The subscriber must be reachable with a single phone number regardless of the network the handset is connected to at the time. • Consistent service – Most or all services should present a common user experience across fixed and mobile networks. • Cross-network roaming – An active call must continue without interruption as a subscriber moves between fixed and mobile networks. • Organizational

  7. Trends • Dominance of the mobile phone • Spread of the Wireless Local Area Network (WLAN) • Shift to Voice over IP (VoIP) • Personal Computer as Communication device

  8. How to Approach? Today’s challenge FMC and SIP-based value added services

  9. Ways to Approach • Mobile Operators Why FMC? • capture additional share of the fixed-line market and accelerate FMS; • protect market share if fixed carriers offer convergent services; • increase ability to offer new applications profitably with flexible IP platform; • cut OPEX through synergies and access-agnostic platform. Business Models • “acquisition” of fixed unit; • using fixed infrastructure for backhaul. • deployment of WLAN networks and IP services to add differentiation to mobile service portfolios; • focusing on FMS and migrating all services to mobile platforms; Infrastructure convergence • mobile IP core; • integration of WLAN with cellular; • use of fixed infrastructure (DSL, fiber) for backhaul.

  10. Ways to Approach • Fixed Operators Why FMC? • protect market share if mobile operator offers FMS; • capture new voice and Internet-based markets, which are currently dominated by incumbent and mobile operators; • increase ability to offer new applications profitably with flexible IP platform; • missing puzzle (mobility of End-User) can be achieved by FMC; Business Models • diversifying their offers and adding mobility to their service portfolio through MVNO agreements with mobile players; • launching WLAN services and expanding hotspot network. • acquiring a mobile operation and integrating it. Infrastructure convergence • migration to IP transport and core networks will cut OPEX. • launch of IP services, strengthened with mobility through VoWLAN, will give these companies access to new business and home customers.

  11. Opportunities • Market messages • FMC Market Set to Expand to 250 Million Users by 2012. • The capital expenditure by mobile operators on FMC-related carrier equipment and 4G base station gateways will approach $850 millions in 2013. // ABI research, February & June 2008 // • The number of seamless FMC subscribers is predicted to reach $63.7 million in year 2011 • Market for enterprise FMC services will grow to reach $50 millions by the year 2012. • SIP-based revenues will overtake UMA revenues toward the end of the 2012. // Infonetic research & Strategy Analytics, April & June 2008 //

  12. IMS Enterprise/SMB Connected Home Connected Friends Fixed Mobile Convergence

  13. Overview of IBC - Iskratel Business Communications IBC Solution Services Fixed Mobile Convergence PC Softphone and Web Clients • Mobile phone • part of CTX gru. • 2. SMS/MMS 1. Bria Professional 2. WEBCAs Business Conferencing Enrich Communication Services • Video conf • 3PTY, large • MDU • RCC • VCC 1. Voice mail 2. Auto-Attendant 3. Ring Back Tones 4. Notification 5. Digital recording 6. Voice menu 7. Music on hold 1. Presence 2. Instant messaging 3. Chat 4. File transpher Unified Communications Add on Applications and Services PBX Services • CTX presentation • Call transfer • Call pick-up • MLHG • Boss-secretary • Barge in • Dif. Call Barrings • CTX gropu • Busines group • Complex group • CTX numbering • Internal/external • Call SI3000 Centrex Business and Residential Multimedia Call Control SI3000 MSCN

  14. Fixed NetworkOperator SIPDSS1 PublicTelephone Network GSM/UMTS terminal Soft-Client FMC solution SI3000 (i)CS Mobile NetworkOperator a/b SIP (“IAD”) DSS1 SIP SBC NCG LAN SI3000 MSCN ViGW ISUPCAP MAP ISUP MAP HLR MSC/VLR TDM terminal IP terminal

  15. IBC Enriched Services • Multi-device user (Single number service) • Remote Call Control • Boss-Secretaryfeatures • SLSD (Sub. Line Status Display) • Push to Talk (auto-answer) • MLHG (Multi Line HuntingGroup) • Call PickUp in conversation phase (VCC) • Music on Hold/Retrieve/Call transfer/3PTY • Video calland video conference • Meet-me conference (specialconf. Number) • Integration in business process open APIs MDU

  16. IBC unified communication services • Presence status (Away, Busy, Idle,…) • Instant Messaging (IM), group Chat • File transfer (drag and drop) • Nomadic user – always on everywhere • Video call, video conference • LDAP Phone book access • Contact list (Personal, Predefined) • Click to dial, Click to call • AdvertizingandWidgetWindow

  17. IBC fixed-mobile convergence services Fixed Mobile • Mobile phone part of MDU user • (Line status, Same featuresets as fix) • Unified convergent user (Bria) • Mobile/nomadic soft client (2 accounts) • Reuse of well known mobile services • SMS, MMS, video call • Presence status, IM, Chat, File transfer • Video conference, video call • PersonalPhone book, LDAP, Contacts SMS/MMS Voice Video C2D Call log Self Pro. IMPS

  18. Iskratel’s Mobile SIP FMC solution • Proven Mobile FMC solution - Patented • 2 years of commercial exploitation • Skype “killer” • Same user experience but under Mobile operator control • With SIM or Radius authentication • Available for Soft or DMH clients • Supporting VCC

  19. RADIUS IP network UMTS terminal GSM terminal Soft-client FMC with SIP client – Soft client SCP SI3000 MSCN NCG SBC MMS-C SMS-C AAA MAP HLR SIP Mobile network ISUPCAP MAP ISUP ViGW IMPS MSC/VLR

  20. End-Customer: One identity for GSM/UMTSand Soft-client device Security mechanisms via RADIUS No roaming costs for Soft-client device Expand your reach Ease of SMS/MMS usage with Soft-client device Advanced feature sets like Instant Messaging, Presence, Video telephony, Call Continuity Service provider: No roaming agreements Expanded coverage No lost calls Increase ARPU (SMS/MMS) Advantage over competitors (Skype, MSN,...) Off-load RAN Prevent end-customer churn Future-safe, IMS ready solution Benefits

  21. IMPS IP network UMTS terminal GSM terminal DMH FMC with DMH client SCP SI3000 MSCN NCG SBC MMS-C SMS-C MAP HLR SIP Mobile network ISUPCAP MAP ISUP ViGW MSC/VLR

  22. End-Customer: One identity for DMH device Convenience of a single handset Eliminates need to purchase new (SIP or GSM/UMTS) device Security mechanisms via RADIUS No roaming costs for DMH device Expand your reach Advanced feature sets like Instant Messaging, Presence, Video telephony, Call Continuity Service provider: No roaming agreements Expanded coverage No lost calls Off-load RAN Prevent end-customer churn Single, powerful offering Future-safe, IMS ready solution Benefits

  23. Variants • FMC Solution • Outlook Add-in • Soft Client – Bria • with multi-accounts • DMH • Hard SIP phone

  24. THANK’S Uroš Hubad Uros.hubad@iskratel.si +386 40 273578

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