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Communication and Dissemination of MICS3 findings in MENARO

Communication and Dissemination of MICS3 findings in MENARO. ©UNICEF HQ98-0980 Giacomo Pirozzi. strengthen national policies for children. instrumental in putting children high in the national development agenda. increase public expenditures for children.

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Communication and Dissemination of MICS3 findings in MENARO

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  1. Communication and Dissemination of MICS3 findings in MENARO ©UNICEF HQ98-0980 Giacomo Pirozzi

  2. strengthen national policies for children instrumental in putting children high in the national development agenda increase public expenditures for children Are MICS national reports worth such human and financial investment? if the reports will just be nice colourful knick-knack NO YES if they will be:

  3. Effectively communicating MICS findings Developing additional analysis to inform key National Priorities Stimulating strategic stakeholders to use MICS findings OK, but how to make it happen? MICS results must be fully used for evidence-based social mobilization and advocacy purpose by:

  4. Focus on action! Effectively communicating MICS findings What do you want to happen?

  5. Effectively communicating MICS findings (continued)

  6. Expanding communication and dissemination of MICS results maximise investments in surveys, help countries meet their strategic objectives, increase data utilization and local ownership

  7. Disseminating MICS Data Helps with: • Monitoring progress toward achieving goals (nat’l or global) • Evaluating extent of services • Examining regional disparities • Assessing trends • Projecting costs for implementing iodization programs (target areas, level of needs, etc.) • Planning for IEC activities

  8. Data providers and decision-makers* * Adapted from Larry Hartke, US Bureau of Census, 1996: “Information Challenges for the 1990’s: Harnessing Information for Development”

  9. Data providers and decision-makers* * Adapted from Larry Hartke, US Bureau of Census, 1996: “Information Challenges for the 1990’s: Harnessing Information for Development”

  10. Strategic dissemination plans can help bridge the understanding gap between the 2 Data providers and decision-makers* * Adapted from Larry Hartke, US Bureau of Census, 1996: “Information Challenges for the 1990’s: Harnessing Information for Development”

  11. Effective Dissemination Strategy Involves making choices regarding WHAT to communicate and HOW to communicate to selected audiences

  12. On the “WHAT” • Depends on: • country’s policy and programmatic needs • who the audience is • MICS findings (surprising results, strong declines, improvement areas, etc.) • Ultimate goal: ensure findings are used in decision-making process, resulting in improved policies and programs for children and mothers

  13. Engaging Goodwill and National Ambassadors to magnify message Making a range of audio-visual and print materials broadly available, including on web Involving young people/youth media at various stages Using the report at all major national events Providing related human interest stories/photos for general purpose use National MICS Tour, presenting findings at subnational level Staging national launch for strategic partners On the “HOW”:to communicate MICS findings …

  14. Develop additional analysis to monitor and evaluate key National Priorities • Disparity trend analysis • HIV/AIDS • Support to early learning • Child protection • Etc.

  15. Stimulate strategic stakeholders to use MICS findings • Encourage use of MICS3 findings into reports for MDGs, PRSPs and others • Universities and Research centers • results and datasets accessible through CD/web • stimulate them to use MICS data (Competition/ award on best proposal for additional analysis) • Journalists • Members of Parliament, religious and/or traditional leaders, goodwill ambassadors, artists, business people, sports stars, etc.

  16. Effective distribution strategy • Plan ahead • Determine who should receive documents • Plan on how materials will reach key audiences • Estimate costs for distribution • Identify “point people” within organizations • Take advantage of conferences and workshops for distribution • Include cover letter or label for contact for survey-related inquiries • Keep records on how and to whom reports were sent, including individual requests

  17. How will you know if your work and investments have paid off? • Shifts in resource allocations • Reordering of program priorities • Identification of new problem areas • Revision of program components • Projection of new program targets • Discussion in the media • Statements by officials • Pressure by advocacy/lobbying groups

  18. How to evaluate your dissemination work(usefulness of content, clarity, readability, use of data, best format/channel, suggestions for improvement)? • Electronic feedback • Written questionnaires accompanying materials (with pre-addressed envelope) • Group feedback after presentations • Face-to-face individual or small groups interviews* • Brief telephone interviews* *Call to set up meeting time. Offer to fax/email questions in advance. Call and confirm just prior to interview. Take samples along. Leave goodies behind!

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