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Dissemination: Communication, Public Relations, and Propaganda. Linda Mason [email protected] DISSEMINATION. requirement influences shows accountability. DISSEMINATION. The process of COMMUNICATING information about your research to the PUBLIC NOT propaganda.

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dissemination
DISSEMINATION
  • requirement
  • influences
  • shows accountability
dissemination1
DISSEMINATION
  • The process of COMMUNICATING information about your research to the PUBLIC
  • NOT propaganda
all through the grant project
ALL THROUGH THE GRANT PROJECT
  • Include dissemination strategies and activities from the very beginning
  • Link the dissemination activities to:
    • the statement of need,
    • the program delivery,
    • evaluation, and
    • budget
narrative
NARRATIVE
  • Include dissemination narrative in:
    • your program narrative,
    • evaluation plan, and
    • budget - 5-10% of the total budget amount
in no way should dissemination be an afterthought
In no way should dissemination be an afterthought!
  • Disseminate information about
    • activities
    • results
    • findings
    • successes
    • failures
    • human interest
follow the guidance provided by your granting agency
FOLLOW THE GUIDANCE PROVIDED BY YOUR GRANTING AGENCY
  • Use creativity
  • Use tools available
  • Tailor to fit your project
target several audiences
TARGET SEVERAL AUDIENCES
  • Very local - your own department
  • Local - your own college or university
  • State
  • Regional
  • National
  • International
  • Specific audiences identified by the funding agency
reports
REPORTS
  • Document dissemination in quarterly, annual, and final reports
  • Include both successes and failures
  • Use reports and dissemination as a way to pave the future for more funding!
  • Find out and let others know
how much
HOW MUCH $?
  • Rule of thumb - about 5-10% resources and effort
    • Dissemination,
    • Public relations
    • Communicating about your grant efforts and results
slide11
HOW?
  • Presentations at technical meetings
  • Articles, briefs, other writings in journals, magazines, newsletters
  • Press releases (you prepare and let reporters edit – include photos)
  • Add information to a searchable data base
  • Produce ‘How To’ guides
  • Produce leaflets and brochures
slide12
HOW?
  • Special targeted meetings on campus and off campus (host live meetings or use OneNet for videoconferences)
      • department - college
      • university - high school students
      • county - high school teachers
      • State - Region
      • nation - international groups
      • professional orgs - civic organizations
  • Develop seminars and workshops of peers
  • Speakers to provide talks to various community and professional organizations
slide13
HOW?
  • Build dissemination events into your schedule
  • Identify uses for your grant activities to be used in other settings
  • Communicate your willingness to share:
    • schools - organizations
    • adult clubs - civic organizations
    • scouts - university classes
    • youth groups - academic clubs
    • senior citizen programs
    • university recruiters
    • university career advisors
    • Continuing education workshops
slide14
HOW?
  • Community discussion groups
  • Festivals
  • Cultural events
  • Conferences
  • Face-to-face meetings
  • Business leader groups
  • Churches
slide15
HOW?
  • Develop DVDs, CD-ROMs, video tapes
  • Project website
  • Add links to other websites, department, university, professional organization
how can one net help
HOW CAN ONE NET HELP?
  • Videoconference local meetings
  • Videoconference statewide meetings
    • All Oklahoma colleges and universities
    • All Oklahoma technical schools
    • 85% High schools/middle schools
    • Libraries
    • Government offices and agencies
    • Hospitals
    • Businesses
how can one net help1
HOW CAN ONE NET HELP?
  • Videoconference national meetings
  • Internet 2
  • National Lambda Rail
  • Project websites
  • Discuss with colleagues in other states and/or other countries
  • Send results and data to colleagues in other states & other countries
how can one net help2
HOW CAN ONE NET HELP?
  • Share courses with other institutions
  • Share courses with high schools
  • Share courses with other countries
  • Virtual field trips for students and researchers
    • Research sites
    • Work sites
    • Application sites
    • Other states
    • Other countries
    • Museums or special collections
onenet
OneNet
  • OneNet is the nation’s largest private/public partnership telecommunication system.
  • Universities and colleges in Oklahoma have access to the highest rated telecommunication in the United States.
  • OneNet costs are invisible to the grant agency and the project director.
slide20
WHY?
  • Lead to future funding
  • Share with colleagues
  • Share with the world
  • New project ideas
  • Recruit into the field
  • Represent the field to the public
  • Responsible citizenship
  • Eliminate “reinvention of the wheel”
  • Increase status - you, university, funder
remember
REMEMBER:
  • Practice ethical behavior
  • Guard your intellectual property rights
  • Do not violate other’s property rights
  • Follow the public relations processes and procedures of your organization
    • If there is not a policy, help develop one
dissemination2
DISSEMINATION
  • Have fun
  • Enjoy
  • Share
  • Communicate
  • Bask in your successes
  • Celebrate successes with others
  • Educate your communities

Remember, a success includes

identifying a failure and providing

insights for its remediation.

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