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Strategic Management

Strategic Management. Course Title: Strategic Management Number of Credits: 3 Credits Number of Hour: 48 Hours Lecturer: Mr. Nhek Sokun , Senior Lecturer of Management Email: nheksokun@yahoo.com and nheksokun@hotmail.com Phone: 012 87 27 06. Strategic Management.

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Strategic Management

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  1. Strategic Management • Course Title: Strategic Management • Number of Credits: 3 Credits • Number of Hour: 48 Hours • Lecturer:Mr. NhekSokun, Senior Lecturer of Management • Email:nheksokun@yahoo.com and nheksokun@hotmail.com • Phone:012 87 27 06 STM: Nhek Sokun, Senior Lecturer

  2. Strategic Management • Course Description: Strategic management is an integrative capstone course – the only course that challenges students to study and experience sets of multifunctional problems that confront top management. • Course Objectives: Upon completion of this course, you should be able to: • Define strategic management. • Identify and describe the steps management must take to effectively design and implement organizational strategies. • Evaluate the degree to which a properly formulated and implemented strategy will provide a firm with a sustainable competitive advantage. STM: Nhek Sokun, Senior Lecturer

  3. Strategic Management • Student Evaluation: (1) If the students are absent more than 10 times, they will not be allowed to take graduate exam. (2) Graduate Exam 100% STM: Nhek Sokun, Senior Lecturer

  4. Strategic Management • Course Outline: Chapter 1:Nature Of Strategic Mgt. Chapter 2:Value, Vision & Mission Chapter 3:External Assessment Chapter 4:Internal Assessment Chapter 5:Strategic Actions Chapter 6:Strategy Analysis & Choice Chapter 7: Strategy Implementation and Evaluation STM: Nhek Sokun, Senior Lecturer

  5. Strategic Management • Reference Books: • Fred David ( 2005) Strategic Management 10th Edition, Prentice Hall. • Wheelen Hunger (2004), Strategic Management & Business Policy,4thEdition, McGraw Hill. • Pearce & Robinson (2005), Strategic Management,9th Edition, McGraw Hill. STM: Nhek Sokun, Senior Lecturer

  6. Chapter 1The Nature of Strategic Management STM: Nhek Sokun, Senior Lecturer

  7. Strategic Management – Defined The process for formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives. STM: Nhek Sokun, Senior Lecturer

  8. Strategic-Mgt. Process Three Stages Strategy Formulation Strategy Implementation Strategy Evaluation STM: Nhek Sokun, Senior Lecturer

  9. Strategy Formulation • The development of long-range plans for the effective management of environmental opportunities and threats, in light of corporate strengths and weaknesses. • It includes defining the corporate mission, specifying achievable objectives, developing strategies, and setting policy guidelines. STM: Nhek Sokun, Senior Lecturer

  10. Strategy Implementation • The process by which strategies and policies are put into action through the development of program, budgets, and procedures. • This process might involve changes within the overall culture, structure, and/or management system of the entire organization.. STM: Nhek Sokun, Senior Lecturer

  11. Strategy Evaluation • The process in which corporate activities and performance result are monitored so that actual performance can be compare with desired performance. • Managers at all levels use the resulting information to take corrective action and resolve problem. STM: Nhek Sokun, Senior Lecturer

  12. Roles of Board of Directors • The Board represents the interest of the Stockholders (owner) of the company • The Role of the Board is to review and approve strategic plans prepared by the CEO and other senior managers of the Corporation. • Traditionally, Board of Directors have not been directly involved in the strategic management process, though this is changing as Boards are now taking a more active role with regards to strategic management. STM: Nhek Sokun, Senior Lecturer

  13. Who perform strategic management • Large Corporations : • The Chief Executive Officer (CEO) • Vice President : (Ex: Production, Marketing ...) • General Managers of Divisions • Small Business : • The Owner • Entrepreneur • Non-Government Organizations (NGO's) : • Home Office/ Country Coordinators / Representatives • Senior Coordinators of Programs, Administration and Finance, etc. STM: Nhek Sokun, Senior Lecturer

  14. Benefits of Strategic Management • Strategic management provides a clear direction for the Organization, its managers and staff. • Managers who have good strategic management skills are often more alert to environmental changes including potential threats and new business opportunities • Strategic management encourages a more Proactive, as opposite to Reactive, management position. • Strategic management promotes efficient use of organizational resources. • Finally, given the rapidly changing business environment, good strategic management skills are essential for the long-term survival of the organization STM: Nhek Sokun, Senior Lecturer

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