Deliver the Top Line – Revenue (primary = volume, secondary = price)

1. 2011 Sales Objectives – Specialty AccountsIdentify and act on opportunities to profitably grow customer share • Deliver the Top Line – Revenue (primary = volume, secondary = price) • Deliver 2011 revenue objective of $34.2MM, by meeting volume and price targets of 29mm/lbs @ $1.18/lb • Focus selling effort to achieve an overall 6% growth goal • Help transition key customers to a digital platform – goal to grow digital sales by 34% over 2010 • Continue to position Neenah Paper for envelope opportunities with key customers • Improve ASP through prudent pricing actions, improved market execution, contract negotiations and management • Expand Value Added Selling approach with key customers • Plan, develop, and execute market selling plans for each strategic partner • Taylor Corp • Crane & Co • Avery Dennison • Create an innovation platform for each account aligned with their strategic direction • Incorporate Supply Chain, Technology tools and Product Development • Institutionalize customer profitability awareness at 4 largest key accounts • Develop a viewpoint of customer profitability to assist in strategy with key customers • Enhance GM% at accounts below 20% GM • Maintain and grow high market share penetration • Provide Leadership to the Specialty Account team • Coach, manage and develop Brad and seek personal development opportunity • Manage Cost and Cash • Manage T&E ($49,000) and Co-OP ($15,000) expenses to plan