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Super Project Discussion. Summary. General Foods contemplates the Super Project in early 1967. Issues: How should Super be evaluated? What are the relevant cash flows for Super? How attractive is Super? Should Super be pursued?. Estimates – Profit (Base Case). Estimates – Cash Flow.

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summary
Summary
  • General Foods contemplates the Super Project in early 1967.
  • Issues:
    • How should Super be evaluated?
    • What are the relevant cash flows for Super?
    • How attractive is Super?
    • Should Super be pursued?