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James MacDougall

This report, led by James MacDougall, Head of Policy at the Sport and Recreation Alliance, explores the various factors influencing sport participation levels across EU countries. It highlights that Sweden, Finland, and Denmark lead in participation, while the EU average stands at 40%. The analysis delves into why people may not engage in sports and examines the revenue streams supporting amateur sports, including public subsidies, sponsorship, and voluntary contributions. Additionally, it discusses future funding challenges for grassroots sports in a changing economic landscape.

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James MacDougall

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  1. James MacDougall Head of Policy, Sport and Recreation Alliance Financing of Sport in the EU

  2. Proportion of people never playing sport

  3. Sport participation in EU

  4. Those that regularly and somewhat regularly participate • Sweden 72% • Finland 71% • Denmark 64% • Ireland 58% • Netherlands 56% • Slovenia 52% • Luxembourg 51% • Belgium 50% • Germany 49% • France 48% • Malta 48% • UK 46% • EU Average 40%

  5. Why are people not active?

  6. Revenue to sport at EU level

  7. Funding model for Amateur Sports • Subscriptions • Commercial income • Voluntary work • Public subsidies (central government, local government, state lotteries, tax breaks) • Sponsorship • Solidarity payments

  8. Household Expenditure per Capita (€)

  9. Household Expenditure v GDP per Capita

  10. Sports Ministry Budgets per Capita (€)

  11. Local Authority Funding per Capita (€)

  12. Lottery Funding per Capita (€)

  13. Structure of Sport Funding by Country

  14. Thoughts on the data • Sport as a good • Sports participation is a “normal good” – demand increases with income • Correlation between GDP and household expenditure • The “club goods” problem: • Low income communities have no swimming pools • Rich communities have private pools • Communal swimming clubs are a middle income solution • Future of funding of grassroots sport • Outlook could be bleak if household spending under pressure • Government unlikely to fill the gap

  15. Funding Opportunities- Mainstream Funding • Sports related projects are funded in the EU- BUT projects must meet the goals of other funding streams • Youth in Action- Young people (13- 30); youth exchanges, youth initiatives and the exchange in volunteers • Lifelong Learning-Education and training • Europe for Citizens- European citizen programmes; bigger, pan-European organisations can also apply for structural support • Health Programme- Sports related projects for healthy lifestyles and health enhancing physical activity are possible • DAPHNE- projects designed to prevent or combat violence against children, young people and women

  16. Future Funding • The Commission has proposed that a specific sport sub-programme is included in the wider Education Europe programme from 2014. • Tackling transnational threats- doping, violence, racism, intolerance • Developing European co-operation e.g. creating guidelines for good governance and dual careers • Supporting grassroots sport organisations addressing wider socioeconomic challenges

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