1. Meet the Press – and Make the Most of it A primer for getting great publicity for your program – without spending a dime

2. Today’s media landscape

3. How today’s media landscape can benefit your organization • Fewer reporters trying to fill the same space • More ways to get your message across • Cheaper technology

4. How to build relationships with the media • Meet as many reporters, editors etc. as possible • Make editorial visits if appropriate • Become a local expert

5. Give the media what they want & what they need • Think like a reporter • Find the hook/angle • Understand the difference between reporters and editors • Pay attention to the local, state and national news agenda around hunger

6. Differing needs of different media • Newspapers • Television • Radio • Online

7. Steps for presenting your story • Find the hook • Consider opposing views • Discuss with partners • Choose direct approach/general press release • Write out clearly with salient facts • Send to media • Follow-up call

8. Prepping for an interview • Ask for time to think but be aware of deadlines • Consider the audience, opponents’ views • Sum up your message in a sentence • Have 3 or 4 supporting points

9. Tips for appearing on radio • Remove noisy jewelry • Energy! Smile! • Speak at a normal, conversational pace • Speak in full sentences • Keep answers to 30-45 seconds • Don’t use phrases such as “as I said earlier” • Make sure you interact with other guests

10. Tips for appearing on television: dress • Avoid clashing with the set • Top-half clothing is more important • Avoid small repetitive prints • Plain, matte fabrics (in bright or jewel colors) • Jackets look professional and give a clean outline • Avoid noisy jewelry

11. Tips for appearing on television • Don’t sway or move about constantly • Sit up straight • Try to sit or stand at an angle to the camera • Keep hair off your face • Gesture a little • Make eye contact with whomever/whatever you’re told to look at

12. Questions to be ready for Some tricky questions you may be faced with – here’s how to answer them well…

13. Criticisms of ASMSPs & Summer Food ???

14. Other Tricky Questions • Questions you don’t know the answer to • Questions asking you to speculate • Questions asking you to express a personal opinion • Questions with an obvious, but uncomfortable, answer • Questions designed to provoke conflict • The same question, repeated

15. Where else can publicity be obtained? • Your own social media • Local social media pages • Local blogs • Corporate newsletters • Public Service Announcements/Local listings • Media partnerships • Google AdWords