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CRM And Live Chat Integration 3 Best Practices For Small Businesses If your business lacks CRM or Live chat integration, chances are you are missing out on the perks of customer engagement. This holds especially for small businesses that often opt out of CRM or live chat integration. Being unstable ventures, these small businesses with smaller customer base succumb to risks of encountering larger competitors. But the truth is – companies grow with time, so the customers also multiply. Definitely, to accommodate them and manage customer relationships, you need the CRM software. Again, where customers demand a faster response, CRM alone is not enough to manage instant customer support. Isn’t it great if your customer can ask you the moment, they have a question in mind? This is where connecting your Live Chat customers with a CRM pays off. That is to say, CRM and Live chat integration not only help you to optimize business processes but also streamline customer communications in the long run. Let the Stats speak! While 79% of marketing leads generated without CRM never converts into sales, live chatters are 85% more likely to convert than the ones who don’t. And today, the CRM software market is expected to touch $80 billion in revenues by 2020! Operational challenges are inevitable and it is only through CRM or Customer Relationship Management platform that you can address them. Similarly, live chat not only helps you to understand your customer better, but also maximizes customer loyalty, sales, and revenue. Truly, in the age of customer experience where customers find what they want by themselves online, the more you understand your customer, the easier for you to do business with them. CRM & Live Chat platform combo: A match made in heaven! Suppose you own a coffee shop wherein you get repeated customers day-in and day-out. The reason for their regular arrival? Maybe the budget, quality, or maybe conveyance. Now that you often stumble upon known faces every day, wherein customers hang out for hours together, but hardly do you know them by name, their tastes, or needs. At this point, wouldn’t it be wise if you remember them by their names, the flavor they want, the cozy place they want to tuck in and more? Indeed, recording these details will not only make them feel homely and welcoming but also make them feel special. Right? Now, if you have a Live chat feature integrated on your website, you probably know how easy it is for your remote customers to reach you instantly for inquiries, schedule bookings, arranging purchases, or seek instant support access. (Know More) Follow US