How to Utilize Video as Part of Your Content Marketing(1)-converted

2. How to Utilize Video as Part of Your ContentMarketing In this world of digital marketing, content plays an important role to ensure the success of your business. Hence, publishing engaging and original content is the ultimate goal of any professional contentmarketer. One of the ways you can create engaging content isthrough using videos.Video production companiesoffer video production services that help create a buzz for your business to make your audience get hooked toit. It is important that you know what types of videos to produce if you want to promote your brand. Not all corporate video production can give you the results you need. You need to sit down with your content marketing team to talk about what type of videos to consider based on differentcircumstances. Below are some helpful ways you can do to utilize videos effectively as part of your contentmarketing: 1.Branding You can use videos to tell the story about your brand. It is an ideal medium for brand storytelling pieces, which you can post on your website and even share on your social media channels. You can include in your video your brand values, origin, and mission. It helps immerse your audience in your story and offers a richer distinction than other media. 2. Top ofFunnel You can use videos to run advertisements on Facebook, LinkedIn, and Youtube to drive traffic to your website. Using videos as part of your top of the funnel could fuel the reach of your contentmarketing.

3. You can also add more engagement to your website by adding a video in your landing page. Landing pages that include a customized video are highly targeted proxies for your home page because they are intended to match the invitation (call-to-action) you’ve sent. Your sales conversion could increase to up to 80% if you make use of videos in your landingpage. 3. Middle ofFunnel Middle of funnel content refers to assets that reach leads who are already in your database, engaging with your brand. Marketers publish and distribute content at this stage to align a buyer's needs to relevant products or features, gauge a prospect's readinesstobuy,andmovetherightpeopleclosertopurchase. Making use of video in your middle of the funnel offers a more enjoyable and relaxed experience that promises to be interesting and short. You can post the videos on your blogoruseittoserveasanungatetrailernexttogatedcontent.

4. A research conducted by Brainshark showsinclusion of video provides a 20 percent boost in open rates as well ashigher click-through rates. Bottom ofFunnel Your potential customers have decided on a solution to their problem or need and are considering providers, products, and services from which to make a final purchase choice. You can add more value to your bottom funnel by adding Frequently Asked Question video since your leads are generally looking for answers to any remaining questions they may have. You need to ease them of their fears and calm any last quibbles before purchase. Video makes your FAQs feel even more like the kind of tailored response you’d get to your questions at a physical store in front of a real person. The better the experience at the end of the funnel, the closer you drive your leadstowardsclosing,sopayattentiontohowyouanswerthosequestions. Make sure that when you create a video for your contents, it perfectly fits your wider strategy and it will complement your other types of content. A well-produced video production will definitely help you reach your target marketingresult. For marketing and promotional video requirements for your business, you can count on New WinProductions to deliver the top of the line, cutting edge video you need. Definitely not your usual promo and informational videos. We will speak your company’s voice through the videos we produce. Visithttps://newwinproductions.com/ for moreinformation.