Advantages & Disadvantages of Shopping Mall - PowerPoint PPT Presentation

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Advantages & Disadvantages of Shopping Mall
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Advantages & Disadvantages of Shopping Mall

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  1. Advantages & Disadvantages of Shopping Mall By Megan Hultz & Jade Reisland

  2. Shopping Centers • Group of retail and other commercial establishments that are planned, developed, owned, and managed as a single property

  3. Advantages of Shopping Malls • Many types of stores within one location • Merchandise assortments available within those stores • Opportunity to combine shopping with entertainment • Attract many shoppers • Large trade area • Generate significant pedestrian traffic • Inexpensive form of entertainment • Customers don’t have to worry about weather

  4. Disadvantages of Shopping Malls • Occupancy cost are higher than those of strip centers, freestanding sites, most central business districts • Retailers may not like mall managements control of their operations • Strict rules governing store displays and signage • Competition within shopping centers can be intense • Similar merchandise sold in a close proximity

  5. Rushmore Mall • Shopping malls are classified as either regional malls or super regional malls. • Our mall is classified as a regional mall because its less then 1 million square feet

  6. Rushmore Crossing • Power Center • Consist primarily of collections of big box retail stores, such as discount stores like Target, warehouse clubs, and category specialist • Few small specialty tenants • Many power centers are located near an enclosed shopping mall

  7. Specialty Shopping • Having a convenient location is not important for specialty shopping • Customers are willing to travel and pay more for specialty products

  8. Convenience Shopping • Dons Valley Market Express • Is convenient because they off one stop shopping • You can buy milk, meats, vegitables, canned food, fruit and still have the convenience of a gas station

  9. Store within a Store • Wal-mart • Within Wal-Mart you can also eat at McDonalds, get your nails done, a hair cut and get your picture taken • Great Western Bank is also in Wal-Mart

  10. Main Street Shopping Centers • Traditional shopping area in smaller towns, or secondary business district in a suburb or within a larger city. • Occupancy cost are generally lower because they do not draw as many people as the primary CBD • Fewer people work in the area