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Making the decision to develop a brand new website for your business or organization is serious business. You’re going to invest some time, energy, and money to create a new online home, so of course you want to do things the right way. At New Frame Creative, a successful project means a finished product that works hard and delivers great results for your organization.
1) What are your goals for your new website?
Often your new website design project is happening for a reason such as “the old one was ugly” or “we’ve never really had a website before”. These aren’t bad reasons at all, but if you’re going to go into all of the effort of creating your new site, it is worth making sure your web strategy is in line with the overall goals of your business or organization. Some of these goals might be similar to these:
2) Who is your target audience?
A critical piece of information that is needed prior to working on any website design project is to determine who your target audience (or audiences) is. It is important that the design of the website and the content is structured so that your visitors will take the actions that you want them to take.
3) Do you have great content?
A well respected web standards guru named Jeffrey Zeldman is known for his statement that “Content precedes design. Design in the absence of content is not design. It’s decoration.”
Beyond just the words on the page, are there specific photographs you want to include? Are there videos that can help to tell your story? Are there any other elements you might like to include such as PDFs, webinars, e-books? Can we incorporate content from your social networks?
Want your website to show up #1 on Google? This won’t happen by simple good luck or on accident… it’s going to require some research, a strategy, and then a good bit of work. More on that later, but before you begin writing your web content, it is critical that we identify those keywords that your website needs to rank for in search engine results.
5) What is your plan for the site after it launches?
Often it can feel like as a website project wraps up and the website launches, we are crossing the finish line. I suppose in some ways that is true, but really the launch of your new website is the starting line. Once it has launched, do you have a plan for keeping the website up-to-date? There will be things to do after the site has launched. This may include: