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Consistently Surprising Surprisingly Consistent

Consistently Surprising Surprisingly Consistent. National Audience. The Bob & Tom Show is:. Ranked #1, #2 or #3 in demo in 80% of affiliated markets Successful in markets of all sizes, regions and time zones The Bob & Tom Show is heard everywhere!

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Consistently Surprising Surprisingly Consistent

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  1. Consistently SurprisingSurprisingly Consistent

  2. National Audience The Bob & Tom Show is: • Ranked #1, #2 or #3 in demo in 80% of affiliated markets • Successful in markets of all sizes, regions and time zones • The Bob & Tom Show is heard everywhere! • World wide on the American Forces Radio Network • Nationwide on SirusXM* • Coast-to-Coast in over 130 markets including St. Louis, Salt Lake, Cincinnati, Portland, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco. Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times*The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

  3. Stations Ranked #1, #2 or #3 in Metro Males 18-49 Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times

  4. Stations Ranked #1, #2 or #3 in Metro Males 25-54 Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times.

  5. Audience Profile

  6. Listener Profile Average Age 40.4Average HH Income $70,980Average # In HH 3.4Average # Children In HH 1.9 Base: Adults 25-54 Male 78% Female 22% Composition-Base Persons 12+ 18-49 65% 25-54 72% Composition-Base Adults 18+ Household Income $50k+ 58% Household Income $75k+ 30% Household Size 2+ 91% Household Size 3+ 61% Household Size 4+ 39% Composition-Base Adults 18+ Graduated High School 93% Attended College 61% Graduated College 22% Currently not married 49% Married 51% Home Owner 74% Work full/part time 72% Occupation: Professional 11% Management/Business/Financial 12% Sales/office 13% Construction & Maintenance 10% Other 26% Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2012, AQHMeans and all other – MRI Spring 2012, Base Adults 18+, Avg # Children (in HH’s w/children)

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