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PR Basics

PR Basics. District 5950. Western, Central and Minneapolis Minnesota. Rotary.org ● www.Rotary5950.org. Club PR. PR Basics Monthly DG Newsletter How to write a press release How to distribute a press release. Club PR. DG Newsletter.

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PR Basics

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  1. PR Basics District 5950 Western, Central and Minneapolis Minnesota Rotary.org ● www.Rotary5950.org

  2. Club PR PR Basics Monthly DG Newsletter How to write a press release How to distribute a press release Club PR

  3. DG Newsletter DG Newsletter sent monthly to everyone with an email address integrated with Club Runner and/or rotary.org If club does not use Club Runner, go to rotary.org and create login name and password DG Newsletter

  4. PR is … Spreading the word about your Rotary, your club, district

  5. PR is … “strategic communication buildsmutually beneficial relationships betweenorganizationsandpublic”

  6. PR is important… • Club Growth • Inform prospective members about RotaryReach new, young, busy audience • Build Public Support and Goodwill • Rotary does a lot locally. So why doesn’t the community hear about it? • Build Credibility • Gain support for what we do.

  7. Strategy • What is your story? • What’s happening to local folks: New members, programs, events, PH Fellows, awards To whom do you tell your story? Local news media, district, clubs in your area/city How often do you tell your story? Monthly news? Alternate subjects?

  8. News Release What’s in a press release? New members, programs, events PR Toolkit Available in Club Resources menu on district website How often do you tell your story? Monthly news? Alternate subjects?

  9. News Release Format Rotary Club of Edina Morningside Contact: Mary Brindle, PR Chair , phone, email Edina Morningside Rotary Hosts Pints for People Edina, MN, Friday, September 26, 2014 – Tell your story: What is it, why, for whom, partners, when, where, how much, beneficiaries, quotes, photo For more information, visit the website at www.emrotary.org. Source and Contact Title DateLine Story More information

  10. Send it Out, Publish Your club website Include your press release in your club news bulletin Local Printed Newspaper? Sun Current, Star Tribune, Pioneer Press Online news sources Minnpost, Patch, “How to publish a press release online”

  11. For Assistance with PR Jeanne Zetah - website Jeanne.zetah@Hotmail.com Krysta Peterson – social media Krysta.Peterson@Hotmail.com Mary Brindle – news releases, general mbrindle@Comcast.net

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