1 / 19

Rep Welcome Series

Rep Welcome Series. 2012. Current New Representative HP. Too many links; overwhelming for a new Representative No clear call to action Nonstandard functionality: links do not take user anywhere but instead change text in center panel Dated look and feel with bland stock image.

nerys
Download Presentation

Rep Welcome Series

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rep Welcome Series 2012

  2. Current New Representative HP • Too many links; overwhelming for a new Representative • No clear call to action • Nonstandard functionality: links do not take user anywhere but instead change text in center panel • Dated look and feel with bland stock image

  3. Updated ~ New Representative HP • “Accordion panels”: • display detailed information in a digestible format • expand and collapse for easy navigation through content • clear hierarchy and organization • Clear, prominent calls to action in each panel • Use of icons and color adds visual appeal without clutter • Design is consistent with New Rep welcome series emails

  4. Current New Representative Email Series • Email should be used as a driver to website, not information piece • To measure engagement, emails should always include links to a site to determine if the Rep wants to learn or see more information otherwise the meterics are not useful

  5. Current New Representative Email Series • Email best practice is to have 6-8 lines of copy at most • The average person spends 3-5 seconds reading/viewing an email, so less is more • An effective series cannot be inundated with copy and needs to provide the Representatives with where they can find more information on a topic(s)

  6. New Representative ExperienceRep Welcome Email 1 Landing Page 1

  7. Rep Welcome Email 2 Landing Page 2

  8. Rep Welcome Email 3 Landing Page 3

  9. Rep Welcome Email 4 Landing Page 4

  10. Rep Welcome Email 5 Landing Page 5

  11. Rep Welcome Email 6 Landing Page 6

  12. Rep Welcome Email 7 Landing Page 7

  13. Rep Welcome Email 8 Landing Page 8

  14. Rep Welcome Email 9 Landing Page 9

  15. Rep Welcome Email 10 Landing Page 10

  16. Rep Welcome Email 11 Landing Page 11

  17. Rep Welcome Email 12 Landing Page 12

  18. Rep Welcome Email 13 Landing Page 13

  19. Goals of NEW! New Representative ExperienceLanding Pages 1 - Getting New Representatives Started 5 – Building Your Personal Online Webpage 3 – Using the Online Address Book 2 –Place Your First Order 4 – Delivering Your First Order 6 – Focus on New Sales Opportunities 7 – Emailing Your Customers 8 – Maintaining Your Sales Momentum 9 – Personalizing Your Customers’ Experience 10 – Grow Your Customer Base 11 – Marketing Yourself Online 12 – Perfecting Your Sales Strategy 13 – Using all of Your Resources

More Related