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Lead-In. Advertising by means of brand names. Advertising by means of words. Do you think advertisements affect your life in any way? Give an example. 2. Why do you remember some advertisements and not others?.

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  1. Lead-In

  2. Advertising by means of brand names

  3. Advertising by means of words

  4. Do you think advertisements affect your • life in any way? Give an example. • 2. Why do you remember some advertisements • and not others? Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price…. I remember some advertisements because of the beautiful pictures, pleasant color, unforgettable shape, moving words and wonderful music…

  5. Unit 5 Inside advertising

  6. Learning Goals Knowledge Goals • Topic Talking about advertising and advertisements; Ways to make effective ads; advertising controls; • Functional Items How to express different views of an argument. • Grammar Review The Object Complement: 不同词性的词做宾语补足语

  7. Ability Goals Help students to learnsome words about advertising; How to make effective ads; Emotion Goals To help studentsdevelop their reading ability; Further understand how to make good ads;

  8. Important and Difficult Points • Important Points Know how to use the new words ; Know some knowledge about ads, and the rules in this business; Learn how to express the different view about things; Revise the Object Complement; • Difficult Points Try to understand the the elements which is needed to make the good ads; Learn to express the different view about things;

  9. WarmingUp Do you know what kinds of these ads are?

  10. 诺基亚广告

  11. on TV on buses at the cinema in newspapers Sports on billboards on the radio at the subway stations in magazines at the airport in train stations Pogo Brainstorming Where do you see or hear advertisements?

  12. Pre-reading Discuss each of the advertisements on Pages 42 and 43 in pairs. What does the advertisement want you to do? Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety.

  13. Reading Detail reading

  14. Introduction We are exposed to ads in our daily life. 1. What kind of ads can we find? 2. Where do ads appear? 3. Why we need to understand how advertising works?

  15. What is an ad? 1. Definition (a message or announcement that intends to inform or influence people) 2. Means (words, pictures, music, film…) 3. Advertisers (business, individuals, organizations, associations)

  16. How do advertisers make effective ads? 1. Identify the target (find out necessary information about this group) 2. Appeal to the target (hopes, dreams, emotions, desires…) 3. Use a suitable medium (cost, media)

  17. Explanation 1.We hear advertisements on the radio and come across them on the Internet. 我们从广播中听到广告,在网络上看到广告。 come across 偶然遇见;偶然发现。 表示“见到;碰到”的词组: run into; bump into ;

  18. 2. casual非正式的;不经意的;不在乎的 casual clothes 便装 a casual manner 漫不经心的样子 They have a casual attitude towards safety. 他们对安全问题采取无所谓的态度。 He earns a living by casual labour. 他靠做临时工为生。

  19. 3. With so many messages from advertisers filling our daily lives, …(独立主格结构,作状语)。 一些状语从句的主语如果与主句的主语不是同一人或事时,可以保留主句的主语,将连接词删去,并将动词改成-ing形式或过去分词,这样就形成了独立主格结构。

  20. 独立主格结构的前面经常出现介词with,其后不仅可以接名词或代词+-ing形式或过去分词的复合结构, 还可以接名词或代词+介词短语或其他成分。如: He was asleep with his head on his arms. With nothing to do at the weekend, I slept for a whole day.

  21. 4.inform 通知 inform sb. (of/about sth.) Please inform us of any changes of address. 地址若有变动请随时通知我们。 inform (that clause) I have been informed that the couple will marry next year. 我得到消息说他们俩明年结婚。

  22. 5.fit (in) into 放进去;安排时间;相处融洽;适应环境。 A corkfits intotheneck of a bottle. 木塞塞进了瓶口。 Hefitted the photo intothe frame. 他把照片放入了镜框。 This diagram fits well into the article. 这张图表放在这篇文章中非常合适。

  23. 6.appeal to 投合……心意;引起……兴趣。 Creative work, such as advertisement design, appeals tome. 创造性的工作,比如广告设计很吸引我。 This exerciseappeals strongly totheimagination. 这个练习可以有力地激发想象力。 He earnestly appealed to his friends for support. 他恳切地向朋友请求支持。

  24. 7.conscience 良心 His conscience troubled him after he took the money. 他拿走了钱以后,他的良心使他不安。 Let your conscience be your guide. 让你的良心指引你。 After he had committed the crime, his conscience was troubled. 他犯罪后, 良心上感到很不安。

  25. 8. worthy (-thier, -thiest) 值得…的 be worth sth./ doing sth.值得 be worthy of being done/to be done值得被做 be worthy of sb./sth.值得;配 be worthwhile doing/to do sth.值得做

  26. 9.It is no use doing…做某事没有用处 It’s no use asking me. I know no more than you do. 问我没用, 我知道的不比你多。 I don’t thinkit’s any use goingany further. 我认为继续下去没有用处。 It is no use trying. 试也无用。

  27. 10.rely on依靠,指望 Theyrely onthemselves now, which is much better. 他们现在依靠自己了,这比以前要好得多。 You can’trely onhim for assistance. 你不能指望他的帮助。 You can rely on me for help. 你可指望我来帮忙。

  28. 11. at cost按成本(或成本价格) It is said that some goods in the supermarket are soldat costprice. 据说那个超市里的部分货品是按成本价 出售。 12.have no use for sb.讨厌……人 I have no use for people who are always grumbling. 我讨厌那些老是抱怨的人。

  29. I have no use for people who don’tmake an effort. 我讨厌那些不努力的人。 have no use for sth. 不需要; 用不着 13.over time随着时间的推移 The pain of this failure will disappearover time. 随着时间的推移,失败的伤痛也会逐渐消失。

  30. Bad habits are developed over time. 坏的习惯随着时间慢慢滋生。 At first his parents didn’t like his girlfriend, but their opinion has been changedover time. 起初他的父母不喜欢他的女朋友,但随着时间的流逝他们的看法渐渐发生了变化。 overtime(副词), 规定时间之外地;超时地 He’s been working overtime recently. 他最近老是加班。

  31. Language points

  32. 1. worth a. sth be worth +money b. sth be well worth doing worthy a. sth be worthy of + n b. sth be worthy of being done to be done worthwhile a.It is worthwhile to do sth/doing sth b.It is worth one’s while.

  33. 2. rise 与 raise rise vi. 不用被动语态。 上升;上涨;起身 起床 a rising sun a risen sun raise vt. 把…举起;增加;种植; 唤起;提出;抚养;筹钱; collect / raise money for raise one’s voice

  34. appeal to投合……心意;引起……兴趣。 rely on 依靠,指望 have no use for sb.讨厌…人 fit (in) into放进去;安排时间;相处融 洽;适应环境。 come across偶然遇见;偶然发现。 at cost 按成本(或成本价格)

  35. Learning about language 1. Words Billboard advertiser lane feature conscience worthy corporation expense generate response stereo partly sheet spokesman litre mature fashion dishonest alcoholic tobacco promote immoral decent ethics offending beware consumer trustworthy

  36. 动词 名词 2. Morphology associate corporate refresh inform appeal attach fit association corporation refreshment information appealment attachment fitness

  37. 3. Expressions 表达不同观点(Expressing different views of an argument) You are quite right. I’m afraid I can’t accept that. I quite agree with you. I wouldn’t say that. I think so, too.

  38. I’m afraid I have a different opinion. I see your point, but…. That’s not how I see it. That’s ridiculous. No problem. Not really. Not at all. No way.

  39. 4.structures 宾语补足语 能引导宾语补足语的动词一定是及物动词。大致有一下几类: 1. 感觉动词 2. 含使动意义的动词 3. 含命名意义的动词 4. V+sb+to do sth. 结构中的动词 5. find, keep 等几个用法非常灵活的词。

  40. 1. 感觉动词。 如: see, hear,feel, smell,watch, notice,等,这类词所接的宾语补足语可以使 -ing形式,也可以是动词原形。如: I could smell Chinese vegetables cooking. 我能闻见正在煮中国菜。 Did you see a car being driven away? 你看见有一辆汽车被开走了吗?

  41. 2. 含使动意义的动词。 如:let, have, get, make, would like, want 这类词所接的宾语补足语多为动词原形或过去分词。如: We have just had the house decorated. 我们刚刚装修完房子。 You must get the car repaired. 你必须去修理这辆车。

  42. At my school they don't make us wear school uniform. They let us wear whatever we like. 在我们学校不一定必须得穿校服,我们可以穿我们喜欢的任何衣服。 I want the work finished by January 1st. 我想一月一号之前做完这项工作。

  43. 3. 含命名意义的动词。 如:call name appoint, elect, make, consider等。这类词所接的宾语补足语一般是名词。如: Call me John please. 请称呼我约翰。 She was elected the president of the company. 她被选为这家公司的总裁。

  44. 这类结构和双宾语的结构有形似之处,要注意区别。 如: They have made me the chairman.(宾语补足语) 他们使我当上了主席。 They have made me a nice chairman.(直接宾语) 他们是我成为一个好主席。

  45. 4. V+sb+to do sth. 结构中的动词。 所接的宾语补足语一般是不定式。常见的动词很多, 如:advise, allow, ask, beg, cause, expect, force, get, help, inspire, invite, order, permit, persuade, remind, request, require, teach, tell, train, urge, want, warn, wish等。

  46. eg: They asked me to tell you how much we appreciated your help. 他们让我告诉你,对于你的帮助我们不知道有多么感激。 Help me move the desk, will you? 请帮我搬一下桌子好吗? Our parents want us to get good grades. 我们的父母想让我们去的好成绩。

  47. 5. find, keep等几个用法非常灵活的词。 find, keep等几个词的用法非常灵活,后面所接的宾语补足语可以是形容词、副词、 词组、 现在分词、 过去分词等。

  48. eg: We found it very difficult to solve the problem. 我发现解决这个问题非常困难。 How can you keep them waiting for so long? 你怎么能使他们等这么长时间啊? Suddenly I found my wallet had been stolen. 突然我发现我的钱包被偷了

  49. 专项练习 • The manager discussed the plan that they • would like to see  the nextyear. • (NMET2000) • A. carry out B. carrying out • C. carried out D. to carry out • 2. —There’s a hole in your bag. • — I know, I’m going to have it _____. • A. mend B. mending • C. mended D. to be mended C C

  50. 3. Though he had often made his little sister ____, today he was made ____ by his little sister. A. cry; to cry B. crying; crying C. cry; cry D. to cry; cry A 4. They would not allow him _____ across the enemy line. A. to risk going B. risking to go C. for risk to go D. risk going A

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