Berkeley Consulting Case Interview Workshop. September 15 th , 2011. Agenda. Introductions. Sharvani Srivastava. Olivier Bouan. Introductions. Year: Junior Semesters in BC: 4 Major: ORMS Positions Held: Consultant PM AM Summer 2012: Intern at Retargeter (Tech Startup)
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Semesters in BC: 4
Summer 2012: Intern at Retargeter (Tech Startup)
Summer 2013: Currently recruiting
Semesters in BC: 6
Major: IEOR / Global Poverty Minor
Summer 2012: Associate Consultant Intern at Bain & Co.
Summer 2013: Industry Internship
A case question is a type of interview question which is designed to test an individual’s ability to succeed during an actual consulting project. By presenting candidates with the type of questions and data typically faced during an actual project, the case question is a preferred way to test an applicant’s abilities.
Case interviews usually test the following skills:
Air France has hired BC to review it’s operations and help it define a path to increased profitability.
To begin the case, please estimate Air France’s total ticket revenue in 2011.
Do you think this number is higher or lower than the actual FY2011 revenue, and why do you think this?
The answer is likely a bit low:
Actual Result: $24,000,000,000
An Air France intern has provided you with the following chart about different segments of the Air France business. Please identify the major trends and give some reasons as to what may be behind those trends.
Profitability across flight segments
After facing declining profitably over the last five years, the client would like to implement new strategies that can boost profitably. What possible steps can Air France take to increase their profits?
Due to steep losses in its short haul network, the client is considering divesting from its short haul network. Evaluate some of the benefits and disadvantages the client may face in divesting from its short haul network.
You are now at the conclusion of the project and the client has asked that you present your strategic recommendations. Based on the data that has been presented to you and the conclusions that you have drawn in this interview, take a few minutes to prepare a final recommendation on how Air France can reach profitability and what should be done about it’s ailing short haul offering. Pretend we are the CEO and board of directors of the client company; walk us through your final recommendation and the rationale you used to reach your conclusions.