Bell Ringer • You ordered a meal at Taco Bell for you and your date. The total of the meal was $21.07. You gave the cashier $30.00. How much change will you receive?
Bell Ringer Answer • $30.00 - $21.07 = $9.63. • My change would be $9.63
Fashion Tip of the Day Think in Multiples Take a cue from Jackie O, who had a closet full of sheath dresses. If you find an especially flattering fit right off the rack, go ahead and buy doubles. When it works, why question it?
Agenda • Bell Ringer / Answer (5 minutes) • Discuss Agenda / Learning Targets (2 minutes) • What is Fashion Lecture and Discussion (35 minutes) • Color the Color Wheel (5 minutes) • Color the Different Color Schemes (20 minutes) • Summarize and Clean Up (3 minutes)
Interactive Notebook • Decorate the front of you notebook with images from magazines that represent your style. • Number the pages in your notebook from 1 – 50. 1 2 3
Vocabulary • Staple Items • Fashion Merchandise • Style • Design • Garment • Dandyism • New Look • Hippie Style • Disco Style • Punk Fashion • Feminist Movement • Grunge • On the RIGHT-HAND side of page 5, find the definition on the Internet for each of following vocabulary words. • On the LEFT-HAND side of the page draw pictures or clip images from a magazine that illustrates at least six of the vocabulary words.
Learning Targets • Explain the different definitions of fashion • Identify the merchandise categories of fashion • Explain the difference between style and design
What is fashion? • Fashion can be an existing type of clothing that is preferred by a large segment of the public at a given time. (skinny jeans) • Fashion can be a current trend that is popular (maxi skirts) • Fashion can be a precise style of dress or behavior that may be acceptable in one year and not in another (rubber banding your jeans) • Fashion can be whatever is currently selling (colorful jeans) • Fashion can be a way of social interaction (VS’s PINK)
What is Fashion • Fashion represents billions of dollars in sales to businesses involved with the design, production, distribution, and marketing of fashion merchandise.
Merchandise Categories • Fashion retailers group merchandise into categories – basic merchandise (staple item) and fashion merchandise.
Staple Items • Basic merchandise items that customers purchase on a regular basis, such as men’s sock or children’s sleepwear. • Retailers know customers’ purchasing habits of these items and keep the merchandise in stock at all time.
Fashion Merchandise • Includes goods that are popular at a particular time. • Customers may see merchandise advertised in print and through the Internet or displayed in stores, and then purchase it. • Keeping fashion merchandise in the stores in sometimes a difficult task for retailers. • Sales vary based on the styles customers want at different times.
To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design.
Style • A particular shape or type of apparel item, such as a mini-skirt or Capri pant, identified by the distinct features that make it unique. • A style becomes a fashion when it becomes popular. It remains a fashion as long as it is accepted. While fashion constantly changes, style remains constant. Many external factors can influence style, including social, technological, regulatory, competitive, and economic factors.
Design • A particular or unique version of a style because of a specific arrangement of the basic design elements. • The 4 basic elements of design are color, line, shape, and texture. • Design is an important part of the development of fashion because it establishes the appearance of the finished product. • A V-neck sweater is a specific style, but its design can vary based on the color and texture of the fabric, or sleeve length.
Color • Critical element of design and may be the most important. • A retail customer may select a garment solely because of it’s color. • Garment – any article of clothing, such as a dress, suit, coat, or sweater.
Left Page Activity • Glue/Tape the blank color wheel to your page. • Using colored pencils, color in the color wheel.
Three Dimensions of Color: • Hue: Quality of color • Names the color at full value: red, blue, green, etc. • Value: The lightness or darkness of color • Describing a color as pale or dark • Intensity: the brightness or dullness of a color • Describing a color as bright or dull
Color Schemes • A color scheme is a choice of different colors. • Color schemes are used to create style and appeal. • There are SIX main color schemes.
Monochromatic • One color plan using different tints, shades, and intensities of the same hue. • Restful to the eye because unity results from just one color. • In order to break up the palette, pair with black or white for a nice crispy and chic look.
Analogous • Uses neighboring, or adjacent colors on the color wheel. • Sometimes called a ‘related’ color scheme • 2 or 3 related colors. • In clothing, choose different values and intensities for some contrast. • Provides your outfit with harmony.
Complementary • Uses opposite hues on the color wheel. • They have great contrast. • The colors look even brighter when they are used side-by-side.
Split Complementary • Three colors • Combines one color with the two colors on the sides of its complement.
Triad Color Scheme • Combines three colors equidistant on the wheel. • Great contrast • To soften the contrast, choose to combine pleasing values and intensities.
Accented Neutral Color Scheme • Combines white, black, gray, or sometimes beige with bright color accent. • Very pleasing to the eye and very versatile in fashion.
Choosing Colors • Some colors are warm, and some are cool. • Warm colors are those colors which are related to red, orange and yellow. They are also described as advancing. This means the colors visually stand out. Clothes of warm, advancing colors seem to make the body appear larger. • Cool colors are those colors which are related to blue and green. These colors seem to recede, making the body appear smaller. • White and light colors tend to make the body look larger. • Black and dark colors tend to make the body look smaller. • Bright colors tend to make the body appear larger. • Dull colors tend to make the body appear smaller. • When combining colors in an outfit, consider the effects of sharp contrasts. • Strong color contrasts make the body appear shorter because the eye stops at the line of contrast.
Left Page Activity • Glue or tape each character in your notebook • Color each character in the following color schemes: • Monochromatic • Analogous • Complementary • Split Complementary • Triad Color Scheme • Accented Neutral Color Scheme
Line • Element of design that directs the path of eye movement. • A line is distinct, elongated mark that directs the eye up and down, side to side, or around an object. • Construction details of a garment, such as seams and darts, create lines.
Line • Vertical lines in clothes tend to make the body look taller and thinner. • Horizontal lines have the opposite effect. They tend to make the body look shorter and wider. • Diagonal lines add a feeling of movement to any design. • If they are fairly vertical, they make the eye move up and down, as vertical lines do. • If they are fairly horizontal, they make the eye move across, as horizontal lines do.
Shape (Silhouette) • The overall form or outline of a garment. • Key design feature that occupies the minds of the designers, manufacturers, and retailers. • Three basic shapes in fashion: straight, bell-shaped, and bustle shaped
Texture • How the surface of a material, or fabric, feels and looks. • Fibers, yarns, and the method of fabric construction can determine texture. • Different terms used to describe texture: smooth, rough, dull, shiny, delicate, fine, shaggy, or flat. • Texture can affect the appearance of shape, giving a bulky or slender look, depending on the roughness or smoothness of the shape. • Texture can also influence the drape, or how a garment falls.
Texture • Garments made from soft and slinky fabrics slenderize a figure, but they also reveal the silhouette. • Such garments are best worn by those who have few irregularities in their body shapes. • Some fabrics are crisp and stiff. They are great for either making a body appear larger or hiding irregularities in a body shape. • Rough and bulky textures also make a body look larger. • Fabrics with dull textures absorb light. They have a slenderizing effect. • Shiny textures reflect light and increase the apparent size of the body. • Patterns on fabrics, such as stripes, checks, plaids and flowers, add visual texture to fabrics. • Large plaids and wide stripes that are bold in color will make a person look shorter and wider. • Small plaids or patterns, without much color contrast, tend to make the body look smaller. • Patterns should be in proportion to body size. A very large design overpowers a small body frame. A very small design seems lost on a large body frame
Function (5th unspoken design element) • The intended purpose of an object. • Fashion is expected to function in various ways, including to beautify, to adorn, to express, to identify, to protect, and to even provide therapy.
Fashion Products • Clothing • Garments used to cover the body • Accessories • Articles that complete or enhance an outfit • Home Furnishings • Anything in the home used for decorative purposes, curtains, slipcovers, pillows, pictures, etc)
Importance of Fashion • Changes in fashion reflect shifts in the economy and the makeup of the population. • Serves as a historical record of culture and lifestyle. • Reflection of the economic environment. • When people are unable to satisfy their basic needs for food and shelter, style becomes less important.
Plan B Assignment • Sketch a ‘fashion merchandise’ garment of your choice. (tank, dress, skirt, t-shirt, jeans) • Using the 4 Elements of Design (Color, Line, Shape, Texture) design the garment to meet your style guidelines. • Below the garment, discuss why you chose each of the 4 elements and how each element works for specific body types.
Review Questions • What is the difference between style and design? • What are the four basic elements of design? • How do economic conditions affect fashion?