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Managing Enrollment. Sharon Alston Vice Provost Undergraduate Enrollment . 2011Campus Plan Enrollment Projections. Office of Enrollment Mission Statement. To recruit, admit, and support best fit undergraduate students for American University. Enrollment Management .

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Managing enrollment

Managing Enrollment

Sharon Alston

Vice Provost

Undergraduate Enrollment



Office of enrollment mission statement
Office of EnrollmentMission Statement

To recruit, admit, and support best fit

undergraduate students for American

University.


Enrollment management
Enrollment Management

  • Occurs within a context

  • Is influenced by factors which are both internal and external to the university

  • Includes factors which are within and beyond an institution’s control


Context

Context

What are the factors which influence enrollment?


Context1

Context

College admission trends

Demographics

Other factors


Enrollment at au
Enrollment at AU

Given the admissions landscape and national demographic trends, what does the future look like at AU?


Fall 2012 enrollment preview
Fall 2012 Enrollment Preview

  • A few more undergraduates

  • Typical presidential election year enrollments for Washington Semester

  • Steady graduate and law enrollments


Enrollment at au1
Enrollment at AU

No plans to increase undergraduate

enrollment.

The Office of Enrollment will continue to:

  • Focus on identifying appropriate strategies to recruit and attract “best fit” students to AU

  • Refine its enrollment models to yield enrollment targets


Enrollment at au2
Enrollment at AU

A few final thoughts:

  • Enrollment management is both art and science

  • There are no “widgets”