AMWAY ARTISTRY --By group 8 曾璐露，陈彦婷，谢露诗，杨枫，麦晓健，区嘉玲
1、artistry is a top grade cosmetic brand, its price ranges from hundreds to thousands of yuan. So it target market depends on income.(income—demographic variables) 2、most of Amway Artistry product are anti-aging , so it may focus more on the women over 25 who start to get wrinkles. (age—demographic variables、anti-aging—product-use variables) TARGET MARKET
3、 in 2005, Amway introduced Artistry’s two sisters that are targeted to a younger audience. (age—demographic variables) • 4、the raw material are from its own farm, which means are healthier and safer, so it targets to people who care about their health.(attitude—psychographic variables ) TARGET MARKET
Product • It is a top grade cosmetic brand that creates its brand image of “intellectuality, artistry, fashion(知性，艺术，时尚美)”. • It zero in on anti-aging product MARKETING MIX
TARGET MARKET • Price • its price ranges from hundreds to thousands of yuan. • Popular with the people of different income.
TARGET MARKET • Promotion A, Celebrity endorsement B, Sponsorship in figure skating(花样滑冰), merging with artistry ingeniously C, Charity, to create a good company image D, packaging. It won Ameristar's 2007 Package Competition
TARGET MARKET • Place • produced by Access Business Group and marketed by Amway in more than 90 countries and territories worldwide, including Korea, Japan, Italy, China, Canada, Finland, South Africa, Germany, Norway and etc.