Managing Creativity in Advertising and IBP. Marketing 3344. Why Advertising Needs Creativity. Advertising is plagued by ad clutter. Brands, especially mature brands like Burger King become boring and irrelevant. Great creativity breaks through the boredom and makes brands relevant.
Do you think this ad would break through ad clutter?
How would you rate this ad from a creative standpoint?
How would you rate the creativity of this ad?
Oil and water . . .
Executing IBP is like a Symphony . . .