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  1. Investing in Social Media Sponsored by Seniors In Touch

  2. Source material American College of Health Care Administrators “Social Media Success for Senior Living,” feature article Spring 2011

  3. What is “Social Media?” • The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. – Wikipedia • “Technology that enables connections and community…”

  4. Social Media Success for Senior Living • What goals should we consider when developing a Social Media strategy for Senior Living communities? • It should generate referrals • It should connect staff with the families of residents • It should connect residents to loved ones

  5. Social Media Success for Senior Living • What goals should we consider when developing a Social Media strategy for Senior Living communities? • It should generate referrals • It should connect staff with the families of residents • It should connect residents to loved ones So what Social Media should we use?

  6. Social Media tools to review - • Related to marketing: • Group e-mail distribution tools such as Constant Contact and Yahoo Groups • Facebook Ads • Twitter • Related to family engagement: • Facebook Business Page • Related to resident engagement: • Social Media resources for Activities Directors

  7. Social Media tools expense - • Free building blocks: • Facebook • Twitter • Yahoo! Groups

  8. Social Media tools expense - • Free building blocks: • Facebook • Twitter • Yahoo! Groups • Paid building blocks: • Constant Contact • Facebook Ads

  9. Tools used by Trinity Hills in Knoxville Group E-mail Referral Promo Tweets Activities / Events Facebook Ads

  10. Group E-mail tool - • Constant Contact (subscription fee) • Many templates to choose from… 200+ Trinity Hills has a 200+ member mailing list

  11. Group E-mail tool - • Constant Contact (subscription fee) • Statistics on how many “opens” and other reporting info…

  12. Group E-mail tool - • Yahoo Groups (free)

  13. Facebook

  14. Facebook

  15. Facebook “News Feed”

  16. FB Personal Profile

  17. Example: Business Pages on FB

  18. Example: Business Pages on FB

  19. Example: Business Pages on FB

  20. Facebook “Like” Button When Members select the “Like” button on your Business Page your activities appear in their News Feed.

  21. Elements of Trinity Hills Facebook Page

  22. Trinity Hills Facebook Photos

  23. Trinity Hills Facebook Photos

  24. Trinity Hills Facebook Events

  25. Trinity Hills Facebook Events

  26. Trinity Hills Facebook Promotion

  27. Understanding FB 3rd Party Apps Wix.com app (free) 3rd Party Applications “plug-in” to Facebook to create new functionality

  28. Understanding FB 3rd Party Apps ConstantContact .com app Wix.com app (free) 3rd Party Applications “plug-in” to Facebook to create new functionality

  29. Sample Social Media campaign: FB Ads • Creating the ad for the offering page

  30. Sample Social Media campaign: FB Ads

  31. Sample Social Media campaign: FB Ads

  32. Sample Social Media campaign $100 Budget Report as of noon 8/1/11

  33. Review so far… • Constant Contact or Yahoo Groups allows for direct contact with the family and friends of your residents. • A Facebook Business Page is an Internet presence that promotes your community, creates connections, announces events, and can help with referrals. • Facebook Ads are a low-cost way to target decision makers according to age, geography, and other criteria.

  34. Twitter • Read business tweets on the web…

  35. Twitter • Retweet the best ones to Facebook using a 3rd party app

  36. Twitter • Retweet the best ones to Facebook using a 3rd party app

  37. Twitter • Your tweets can automatically show up in Facebook and can even automatically show up in your web site…

  38. Twitter

  39. Resources for Activities Directors Download this at http://SeniorsInTouch.com/social Seniors can’t get enough of photos,  so family members could be invited via e-mail to participate in an upcoming photo sharing activity.  Using a free photo sharing service such as Flikr.com from Yahoo! family members could get be contacted via an e-mail distribution from a facility and be given a week or two to organize their photos. A newer, free Social Media site for photo sharing can be found at CoMemories.com and is set up where several family members can collaborate together to create shared photo albums.  Seniors could privately view the results, or share photos with friends during an afternoon activity. Family members could start sharing memories about their loved one at Blogger.com from Google, a free blogging service.  This could chronicle the Senior’s life beginning with childhood and include schooling, marriage, and children.  Military careers can be honored, academic accomplishments celebrated, and careers chronicled.   Schedule an afternoon or evening of free, face-to-face video conferencing using Skype.com.