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SURVEYING THE LANDSCAPE OF ESTABLISHED AND EMERGING IP BUSINESS MODELS:. ___________. Ron Laurie Managing Director Inflexion Point Strategy, LLC Palo Alto, CA www.ip-strategy.com. ___________. Patent Engineering Class - Dr. Tal Lavian Center for Entrepreneurship and Technology

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surveying the landscape of established and emerging ip business models

SURVEYING THE LANDSCAPE OFESTABLISHED AND EMERGING IP BUSINESS MODELS:

___________

Ron Laurie

Managing Director

Inflexion Point Strategy, LLC

Palo Alto, CA

www.ip-strategy.com

___________

Patent Engineering Class - Dr. Tal Lavian

Center for Entrepreneurship and Technology

UC-Berkeley College of Engineering

March 9, 2009

established ip business models overview
ESTABLISHED IP BUSINESS MODELS -Overview
  • Market Makers & Transaction Intermediaries
  • Enforcers and Litigation Financiers
  • Institutional Aggregators/Investors
  • IP Product Companies
  • Analytics Toolmakers & Service Providers
established ip business models overview1
ESTABLISHED IP BUSINESS MODELS -Overview
  • Market Makers & Transaction Intermediaries
  • Enforcers and Litigation Financiers
  • Institutional Aggregators/Investors
  • IP Product Companies
  • Analytics Toolmakers & Service Providers
established ip business models market makers transaction intermediaries
ESTABLISHED IP BUSINESS MODELS -Market Makers & Transaction Intermediaries
  • Licensing Specialists
    • Corporate Licensing Spin-Outs (e.g., AT&T KV, BIPCO, Philips IPS)
    • University Tech Transfer Agents (e.g., Univ. TLO’s, BTG, UTEK, Texelerate)
    • Independent Licensing Agents

(e.g., General Patent, IPAC, IP Finance, IP Value, Lava Group, ThinkFire)

• On-line Exchanges/Bulletin Boards

(e.g., InnoCentive, IP Exchange Intl. (OT), NineSigma, Open IP.org,

Patent Bid-Ask (OT), The Dean’s List (OT), Tynax, Yet2.com, Virtual Ventures)

• Brokers(e.g., Bramson, Fairfield, Iceberg, Inflexion Point, IPB AG, ICAP, IPEG BV,

iPotential, PatentBridge, PCT Capital, Pluritas, Semi. Insights, Sherwood)

Note: some ILAs and Exchanges have expanded their services

to include brokerage (e.g., IP Value, Lava, ThinkFire, Yet2.com)

established ip business models market makers transaction intermediaries cont
ESTABLISHED IP BUSINESS MODELS -Market Makers & Transaction Intermediaries(cont.)
  • IP Auction Houses

(e.g., Ocean Tomo, IPA GmbH, IPAuctions.com)

  • IP-Driven M&A Advisors

(e.g., Inflexion Point, Ocean Tomo, PCT Capital, Pluritas)

  • IP-Backed Finance
    • Royalty Stream Securitization (e.g., AllseT IP, UCC Capital, Royalty Pharma)
    • IP-Collateralized Lending (ABL) (e.g., OT/Perot, Paradox)
established ip business models overview2
ESTABLISHED IP BUSINESS MODELS -Overview
  • Market Makers & Transaction Intermediaries
  • Enforcers and Litigation Financiers
  • Institutional Aggregators/Investors
  • IP Product Companies
  • Analytics Toolmakers & Service Providers
established ip business models enforcers litigation financiers
ESTABLISHED IP BUSINESS MODELS -Enforcers & Litigation Financiers

• Single Inventor Assertion Firms

e.g., NTP,RAKL (Ron Katz), Lelmelson Foundation, LPL, Patriot/TPL, Fergason

• Patent Licensing & Enforcement Companies (PLECs)

e.g., Acacia, IPCom (Germany), Plutus, C2-GTI, TechSearch/Niro, (Refac)

Note: there is some overlap between this category and the

Institutional Aggregators and Licensing Agents.

• Litigation Financiers/Investors

e.g., Altitude, Rembrandt, NW Patent Funding (Canada), Juridica (UK), Oasis

Note: models include equity investment, debt financing, and buy-out.

established ip business models overview3
ESTABLISHED IP BUSINESS MODELS -Overview
  • Market Makers & Transaction Intermediaries
  • Enforcers and Litigation Financiers
  • Institutional Aggregators/Investors
  • IP Product Companies
  • Analytics Toolmakers & Service Providers
established ip business models institutional aggregators and investors
Established IP Business Models -Institutional Aggregators and Investors

Institutional Patent Aggregators

• Strategic (i.e., Corporate) Investors

Intellectual Ventures (US)

• Financial Investors

Coller Capital (UK)

established ip business models overview4
ESTABLISHED IP BUSINESS MODELS -Overview
  • Market Makers & Transaction Intermediaries
  • Enforcers and Litigation Financiers
  • Institutional Aggregators/Investors
  • IP Product Companies
  • Analytics Toolmakers & Service Providers
established ip business models ip product companies
Established IP Business Models -IP “Product” Companies
  • IP/Technology Development Companies

AmberWave

ARM

InterDigital

MIPS

Mosaid

Qualcomm (?)

Rambus

Tessera

WiLan

etc.

Note: these companies may utilize a revenue model based on

- Technology transfer (design info, process know-how, and consulting)

- Patent enforcement, or

- Both

established ip business models overview5
ESTABLISHED IP BUSINESS MODELS -Overview
  • Market Makers & Transaction Intermediaries
  • Enforcers and Litigation Financiers
  • Institutional Aggregators/Investors
  • IP Product Companies
  • Analytics Toolmakers & Service Providers
established ip business models analytics toolmakers service providers
ESTABLISHED IP BUSINESS MODELS -Analytics: Toolmakers & Service Providers

• Patent Rating Services and IP Analysis Software

Anaqua

1790 Analytics

IP Checkups

Intellectual Assets

Innovation International

Patent Ratings (Ocean Tomo)

Patent Cafe

TAEUS

The Patent Board

TOPCAP

• Valuation Specialists

Consor

CRA Intl (Intecap)

Hagelin

ICMG

LECG

NERA

emerging ip business models
EMERGING IP BUSINESS MODELS
  • IP-Based Corporate Spin-Outs

e.g., Analytic Capital, Blueprint Ventures, IgniteIP, Inflexion Point,

IP Group plc, New Venture Partners

  • Patent-Based Public Stock Indexes

e.g., OT 300 Index, Patent Board WSJ Scorecard

  • Defensive Patent Pools, Funds and Alliances

e.g., Allied Security Trust, Constellation Capital,

Open Invention Network, RPX

  • IP Transaction Best Practices Development Communities

e.g., Gathering2.0, Patent Freedom, Natl. IP Mgmt. Taskforce

(Note: some overlap here with on-line exchanges/bulletin boards)

emerging ip business models1
EMERGING IP BUSINESS MODELS

The BIG Question --

What effect (if any) will the changing legal environment have on

the various IP business models, individually and collectively?

• Patent reform initiatives in Congress (e.g., damages apportionment)

• Supreme Court cases (e.g., eBay, KSR, Medimmune, LG/Quanta)

• New PTO examination rules - claim limitations, IDS,

continuation practice, obviousness guidelines, etc.