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ForeldreGuiden.no (The Parent’s Guide)

ForeldreGuiden.no (The Parent’s Guide). Wenche Taugbøl , Lisa Tacoronte , Gerald Ssali , Sha Pakdel , Michel Wolfstirn. 9_84. The Need.

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ForeldreGuiden.no (The Parent’s Guide)

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  1. ForeldreGuiden.no (The Parent’s Guide) WencheTaugbøl, Lisa Tacoronte, Gerald Ssali, ShaPakdel, Michel Wolfstirn

  2. 9_84 The Need “There are so many websites , that’s it hard to know which to trust and where to go for what…and being eco-friendly is very important for my baby. ” Interviewed parent

  3. 3_84 A filtered guide for parents seeking trustworthy information from A(B3) to Å Sustainable & eco-friendly ForeldreGuiden.no Healthy Safe

  4. Home page

  5. 8_85 Health tips for baby Link to other trusted health sites (recommended by health professionals) • Collaboration with Helsestasjon • Builds credibility • Currently no existing web prescence (analog) Question of the day answered by experts Question of the day answered by experts Mentorship by experienced parents through God Årgang

  6. Parental laws explained Links to information on maternity and paternity legislation News feature: Links and articles to news about maternity and paternity leave

  7. Swaps Opportunities to create and organize own Promotion of organized clothing and toy swaps Collaboration with Fretexfor baby/child product collection Find one happening near you!

  8. Recommended organic recipes Information on where to find your local farmer’s markets, organic gardening, composting, etc Recommended sites and blogs on organic recipes for the baby and family

  9. Safe and eco-friendly products Recommended sites for eco-friendly products and clothing Featured tests on baby products from e.g. TV2 Hjelperdeg, Forbrukerombudet Features from epla.no for homemade crafts

  10. 3_85 9_84 Sustainability “just is” Sustainability a criteria • We will promote sustainable products • We will promote clothes and toys exchange • We will make it easy for reuse (e.g. pick-up service by Fretex) • If we team up with Helsestasjonen, we aim to reduce paper waste by digitalizing information that is currently given out in paper form “When we went to Helsestasjonen the first time, they handed us an overwhelming amount of information through paper leaflets and print-outs. I ended up throwing half of it in the trash.” Interviewed first-time parent

  11. 8_85 10_85 11_85 Business model Starting Phase Running Phase • Startup capital from state and other investors, e.g.: • InnovasjonNorge • KommunaleNæringsfond • Advertising space for trusted and environmentally-friendly brands • Sales on website (commission) • Continued funding from state • Collaboration with trusted brands

  12. 39_84 7_85 8_85 9_85 18_84 Longevity Start-up Short-term Long-term 100% • 50% of promoted products and services are sustainable • Other 50% is recommended through Helsestasjonen • After 2 years, aim to set up our own web shop of recommended eco-friendly products (earning commission) • 100% of products sold on website eco-friendly • 70% of featured products to be sustainable

  13. Thank you! Any questions!?

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