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Smartphones with its cutting-edge technology have revolutionized the way call centers and customers were used to interacting with each other.

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how smartphones have changed call how smartphones

How Smartphones Have Changed Call

How Smartphones Have Changed Call

Center Services

Center Services

Here goes an interesting fact about smartphones, out of the total population of the world

which is roughly 7 billion, 3.7 billion own mobile phones. The fact seems much more

intriguing when you realise that only 3.4 billion own toothbrushes.

Smartphone which is basically a handheld personal computer that comes with a mobile

operating system works nothing less than life blood for today’s generation. An average user

touches his smartphone over 2600 times a day which for a heavy user, goes up to 5400.

Amazing! With such heavy usage, smartphones are bound to touch each and every aspect of

human lives from the moment we wake up to the moment we go to sleep. Apart from this,

there is simply no field left that has not been revolutionised by this new age technology.

Call center services which are used for receiving or transmitting requests via telephone, are

no exception. Below are few points to help us understand how smartphones have changed

the way call centers work worldwide.

•Mobile-friendly

Gone are the days customers have to use bulky phone directories for contact info

and search for landline phones to avail customer care services. With smartphones,

people can directly find the solution to their query on their own via internet, or if

not, can search for call center details and contact them without wasting any time.

•Security Issues

calling customer care for spoofing or fraud

Calling customer care for spoofing or fraud purposes has been going on for ages

since calls via public booth can never be tracked back to reveal the caller’s identity.

With the coming of smartphones, things have improved drastically, thanks to its

Automatic Number Identification which can uniquely identify any individual, thus

forestalling such swindlers.

•Multi-tasking

To be frank, Customers aren’t much thrilled about talking to customer service agents

as it can and most times it is a pretty boring stuff, more so, they cannot use the

guidance provided by call center reps in real time if need arises.

With smartphones, along with talking to the agents, customers can use their mobiles

for other purposes or simply to verify online about the solution the agents are

providing in real time.

•Multi-channel

Another benefit for smartphone is its ability to provide multiple channels to its

customers for communication purposes, be it calling, text/SMS or online chatting.

It is more of a two-way process which allows both agents and customers to share

information, photos, videos etc to each other for better understanding and solution

of the problems.

•Video chat

Video chatting is another one of the revolutionary service facilitated by the

advancement of smartphone technology. Video calling provides a humanly touch to

the otherwise disappointing experience of interacting with a robot-like voice while

talking to call center agents.

It further leads to strong brand-consumer relationship by providing a more personal

experience for its customers.

Conclusion

Smartphones are the evolution of basic landline phones just as call centers are the

evolution of earlier telemarketing services, and both are nothing less than a

necessity of today. Combining both have transformed drastically the experience of

communication for both companies and its consumers.