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  1. Networking And other forms of Shameless Self Promotion Making the Most of Your Networking Efforts! Chuck Sweeney NCET Bootcamp March 13, 2010

  2. Your Market ? • Local? • National? • International?

  3. Your Market ? • Local Company; International Clients. • Retired Military “Reps”. • “Rep” Retires? • Contact leaves?

  4. Past Networking Experiences • Bad ! !

  5. The Early Days!! “I was a 97 Pound weakling when it came to self promotion!!”

  6. “But, I’m not in Sales…” • Administrative Assistant • Market Research • Meeting Planner • Soccer Mom!! … So I Don’t Haf’ta !

  7. “Relationship Management” • Expand Market/Sales ! • Spice up a Proposal ! • Find the Ideal Client ! • Hire the Perfect Person !

  8. How is Your NetWorking?! • Do you have a Net?! • We all have one!

  9. How is Your NetWorking?! • Do you have a Net?! • We all have one! Are you working yours?

  10. How is Your NetWorking?! Homework! What?!?!? Whom Do You Know!

  11. How is Your NetWorking?! Don’t want to take advantage of a friend! It’s not natural for me!

  12. How is Your NetWorking?! • What is your NET?

  13. How is Your NetWorking?! • Is it more like this?!!

  14. How is Your NetWorking?!

  15. Networking Keys • LOW Expectations!! • Positive Image! • Have a Plan!

  16. High Expectations !! • The “Business Card Shuffle"! Learn all about ME!!

  17. LOW Expectations ! ! • Reasonable (Can’t Lose) Expectations • 5 Business Cards • 3 “30 Sec. Bus Card” Opportunities • Talk with One Potential Client… …or Resource. Learn about the Other Person!

  18. Enhance Image, And Results!! 1.Get the Card! 2. Reconnect within 24-48 hours!! 3. Call for Appointment! Within a Week!

  19. Do the Unexpected!Dare to be different!! • Send Greeting Cards-for no reason. • “All That Jazz” • “The Sky’s the Limit!” OK! There is a good reason.

  20. Do the Unexpected!Dare to be different!! • NNBW / RGJ / Industry Periodical… • Cut out Articles • Send with a note! • Beth • “1st Down”

  21. Do the Unexpected!Dare to be different!! • E-mailings. • Dean: “Come to my open house.” • Michelle—National Speakers Association. • Kevin—20 Years in Business.

  22. “We try harder!!!” Being OK with being #2. • Coaching, but Director quit. • I have a coach…could you speak at our workshop? • “Do you still do Strategic Planning?” Guilt is good!!

  23. Stay On Their Radar Screen ! !

  24. Stay on their Radar Screen • They don’t reply to your proposal! • The “We’ll Let You Know” Call; Never Comes! • They Decide on Someone Else! That’s OK. I’ll still be here!!! I’m not going anywhere!

  25. Haphazard or Have a Plan!! • Preparing for the opportunity. • For business; for fun? • What’s my objective? • Who do I want to meet, specifically. • Who knows who I need to know?!

  26. Haphazard or Have a Plan!! • WIN: • Arrive at 6:45 • Invited Guest • Introduction-”12 Second Bus. Card” • Guest of Honor! • Your Uniqueness! • Observations • Rule of Three

  27. Haphazard or Have a Plan!! • ABWA • 11:30 Networking---arrive 11:20 • Positioning • Talk about their business • “So, what are you doing now?”

  28. Informational Meetings • “I’d Like to Get Your Opinion…” • “I Need Your Help!” • “Like to Learn about Your Business and Tell You about Mine” • “If You Were Me…”

  29. Join Association. Be Active!! Which ones?

  30. Join Association. Be Active!! • WIN * • Le Tip / BNI (Leads Group) • Soroptomist / e Women… (Women) • Your Industry (BANN, Construction) • NCET --- Events

  31. Join Association. Be Active!! • Others in Your Field. • Get “opinions”. Get “help”! • People Hire People They Know. • Ask Yourself: “Who Can Help Me With This?”

  32. “Mass Networking” • Speaking Engagements • University. Community Colleges… • Associations • Rotary, Soroptomist, Kiwanis…

  33. Homework!! • What will you do… …differently???

  34. What would it mean…? • Booked one more Informational Interview each week? • Attended one more Networking Event each week? • Met one new “hot lead” per week? Do the math!!

  35. It’s a lonely business…

  36. Closing Arguments • Make it about them. • Follow up…follow up…follow up… • Have a plan. Know what you want. • Do the unexpected.

  37. Closing Arguments • Stay in touch. • It’s OK to be #2. • Work Your NET!! • Stay on their radar screen.

  38. Stay on Their Radar !

  39. Networkingand other forms of Shameless Self Promotion. Chuck Sweeney Chuck@ChuckSweeney.com www.ChuckSweeney.com (775) 853-1540