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Energize Your Morning with GeGo Hot Chocolate

Discover GeGo, a nutritious hot drink packed with a specific blend of nutrition aligned with RDA guidelines. Perfect for ages 18 to 25, it may replace your regular hot chocolate or other morning drinks like coffee and tea. The focus group study revealed consumer preferences and potential for GeGo to be the preferred choice. Find out more confidential details in the study summary.

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Energize Your Morning with GeGo Hot Chocolate

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  1. Get Up & Go with GeGo! A “Nutritious” Hot Drink Results of GeGoFocus Groups CONFIDENTIAL

  2. What is GeGo? • Hot Chocolate Drink • Contains specific blend of nutrition aligned with RDA Guidelines • Potential replacement for: • Hot Chocolate • Other “morning” drinks such as coffee and tea • Consumer segment focus • Age 18 to 25 CONFIDENTIAL

  3. Goals of the Focus Study • Examine consumer preferences • Age 18 to 25 • Answer the following questions: • What is the preferred formulation for GeGo? • Will consumers switch to GeGogiven these parameters? CONFIDENTIAL

  4. Study Design • Used statistical approach • Served at optimal drink temperature • 140°F / 60°C • Tested varying formulations to determine • preferred formulation • comparison to other “morning” drinks • Contained specific blend of nutrition using RDA Guidelines • Scored and averaged results CONFIDENTIAL

  5. Focus Group Design • Eight regionally focused groups (Northwest) • Groups composed of 12-15 participants • Participants given a “Taste Test” to determine: • Preferred formulation of creaminess, chocolate, and sweetness • Comparison to other typical morning drinks CONFIDENTIAL

  6. Study Summary Click here for detailed results • GeGopreferences • High creaminess • High chocolate flavor • Medium sweetness • Comparison to other drinks • 60% chose GeGo over all brands of tested hot chocolate • 70% preferred coffee CONFIDENTIAL

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