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Ethical Journalism Network. Building Trust In Ethics Aidan White Ethics and Journalism. Journalism’s conventions and standards are set out in codes. There are more than 400 codes agreed at national and global level.

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Ethical Journalism Network

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ethical journalism network
Ethical Journalism Network


Trust In


Aidan White

ethics and journalism
Ethics and Journalism

Journalism’s conventions and standards are set out in codes.

There are more than 400 codes agreed at national and global level.

getting started
Getting Started
  • The first stage is a Mission Statement: who we are, what is our purpose?
  • Then we adopt a Code of Standards : our values and commitment to standards
  • Then we prepare editorial guidelines :these translate the code into practice of journalism

Codes are short – guidelines are detailed, practical, detailed and based on experience

traditional values in practice
Traditional Values in Practice

Media have developed models:


Associated Press

GEO TV Pakistan

ethical contracts pakistan example
Ethical Contracts: Pakistan Example

A) GEO Manifesto - Our values, goals and declared biasesB) Best Practices Guidelines on Geo Manifesto : A document defining operational work across the company.

C) TeamGEO Ethical Journalism Handbook : Ethics guidance for journalists.D) Monitoring and Implementing Procedure: How we will monitor and implement the above

ethical contracts employment obligations
Ethical Contracts:Employment Obligations
  • Writing Code of Conduct into Contract of employment for Journalists
  • Including Clause of Conscience
  • Ensure Internal Culture of Attachment to Company Values
  • Self-Reporting on Standards as a Business strategy – Internal Ethical Auditing
ethical audit internal reporting
Ethical Audit : Internal Reporting

Our Commitment to ethics and good governance

  • Mission statement , codes of conduct
  • governance rules (transparency, avoiding conflicts of interest)
  • engagement with external regulators (press council, etc)
  • Recognition and reward for quality work (prizes, etc)
  • Promoting integrity through co-operation between different sections of the company (commercial, marketing and editorial)

How much journalism we have produced

  • Numbers of editorial columns, contributions from external sources (commissioned and uncommissioned), and numbers of contributors on all platforms (including online sections),
  • Examples of holding power to account – business, politics, sports cultural life, etc.
  • Examples of issues raised and debates on important topics

How company protects editorial independence

  • Separation of commercial activities and editorial activities
  • Independence of the editor in chief : statement of editor on challenges and opportunities
  • Obligation of journalists to respect ethical codes

How Company deals with complaints and concerns of audience

  • Internal systems for dealing with complaints
  • Numbers of complaints received internally. How many resolved amicably, how many legal cases, how many complaints to the press council or industry regulator?
  • External systems for dealing with complaints (press council, etc.)
  • Actions for engaging with the audience and readers.

Safety and Protection of Journalists and Media Staff

  • Provision of training and awareness-raising for reporting in danger zones
  • First aid training
  • Availability of medical insurance and life insurance
  • Co-operation with industry initiatives to improve safety

Management and ownership of the company

  • Status, name and address of the company, its range of activities, financial holdings
  • Board of Directors, Structure of management
  • Rules of internal governance
  • Report on company actions to combat corruption and conflicts of interest
  • Income received from state and external sources
  • Details of membership in groups such as industry associations at national/international advocacy

Information on economic performance

  • Circulation figures and audience reach
  • Details of the company’s financial status and reports as provided to national authorities as required by law.
  • A commentary on financial trends and market conditions.

Industrial relations, labour standards and training activity

  • Respect for national and international labour standards including trade union recognition, collective bargaining and gender equality
  • What we have done to improve journalistic skills and other training for staff
  • Numbers of full time, part-time and freelance staff
  • Actions to promote diversity in staff employment

Company objectives and targets

  • Set out targets – editorially and commercially – for the company
  • Assess successes and failures
  • Highlight specific projects and programmes
  • Industry trends
  • Challenges and risks in the next year
  • Opportunities and potential for development
building the business of journalism through
Building the Business of Journalism Through



Review and Reflection