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Digital Marketing and User Interaction Design Programs by RDVO

RDVO develops complex digital marketing and user interaction design programs for global clients in various industries such as financial services, consumer retail, education, healthcare, and biotech. They offer services including planning, strategy, analysis, persona creation, and site development, focusing on user-centric design approaches. This includes expertise in emerging media, customer acquisition strategies, and eCommerce applications.

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Digital Marketing and User Interaction Design Programs by RDVO

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  1. Meeting Presentation Prepared for Akamai 11 May 2006

  2. RDVO develops complex digital marketing and user interaction design programs for clients around the globe. + Digital Marketing & Communications + User Interaction Design + Research & Analysis + Emerging Media & Platforms + Customer Acquisition Programs

  3. Financial Services Consumer + Retail Berkshire Mortgage Commonwealth Financial Delta Dental Fidelity Investments Fiduciary Trust Company Church & Dwight MP3i Corporation Sonesta Corporation Stop & Shop Mosquito Magnet Technology + Software Manufacturing/OEM Education + Non-Profit Healthcare + Biotech CMGi Cuesol Mazu Networks Softrax Corporation Quallaby Corporation Vicor Corporation MeadWestvaco Polaroid Corporation Eastman Kodak NYPRO/Radius Boston Red Sox Marine Biological Laboratory Trinity Repertory Company Commonwealth of Mass Team Approach Abbott Laboratories Agencourt Bioscience Genomic Profiling Systems Genzyme Corporation Shire Pharmaceuticals Our Clients

  4. Digital Marketing & Communications Services Planning & Strategy + User Analysis & Persona Creation + Requirements Development + Competitive Analysis + Prototyping + Information Architecture Implementation + Design Approach Development + Search Engine Optimization + Site Development + Content Management + eCommerce + Pay-for-Click & Customer Acquisition

  5. Project Examples

  6. Next Generate Web Applications

  7. Next Generation Web Applications

  8. eCommerce Applications

  9. Embedded User Interface Design

  10. Flash and Multimedia Applications

  11. Case Study // Agencourt Starting Point: + Lack of positioning or branding + Poor product display + Does not communicate with customers + Does not represent sophistication

  12. Case Study // Agencourt

  13. Case Study // Agencourt

  14. Case Study // Vicor Corporation Project Goals • Partner with Vicor to develop their global online business • Support innovative web projects designed to outpace competitors

  15. Case Study // Vicor Corporation Information Architecture Web Design

  16. Case Study // Vicor Corporation Global Sites Product Marketing Campaigns

  17. Case Study // Vicor Corporation Multimedia Training Interactive Online Tools

  18. Case Study // Vicor Corporation

  19. Biotechnology & Healthcare Sites > Abbott Laboratories

  20. Biotechnology & Healthcare Sites > Eliza

  21. Biotechnology & Healthcare Sites > Genomic Profiling Systems

  22. MeadWestvaco

  23. MeadWestvaco

  24. State of the Industry

  25. Digital Product Design • Site Updates & Modifications • Online Marketing Tools

  26. Return to Web-Based Businesses • Complex Navigation • Unclear Call-to-Action • Lack of Modern Site Strategies

  27. Performance is Key • Generate more leads & prospects • Differentiate among competitors • More contemporary and user-focused design • Improved measurement and tracking • Initiate traffic-driving campaigns

  28. Project Approach

  29. Delivery Calendar • Phase I: Strategy & Planning • Week One: Initial strategy workshops • Week Two: Presentation of analysis and strategy • Week Three: Preliminary site requirements delivered • Week Four: Site strategy & requirements finalized • Phase II: Design & Prototype • Week Five: Site wireframes presented • Week Six: Initial designs presented • Week Seven: Designs completed • Phase III: Implementation • Week Nine: Site @ Beta (with Content Management) • Week Eleven: Final QA, Testing, and Refinements • Week Twelve: Site Launch

  30. Redefine the Site Architecture

  31. Develop Design Wireframes

  32. New Design Concept

  33. Thank You!

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