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Policy Driven Adoption for Accessibility (PDAA). Jeff Kline Texas Statewide IT Accessibility Coordinator Jeff .k line@dir.texas.gov. 1. Accessibility is about all of us. People with Disabilities: Statistics.

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policy driven adoption for accessibility pdaa

Policy Driven Adoption for Accessibility (PDAA)

Jeff Kline

Texas Statewide IT Accessibility Coordinator



accessibility is about all of us
Accessibility is about all of us

People with Disabilities: Statistics

However, disabilities are no longer confined to traditional People with Disabilities

  • Aging
  • Temporary disabilities
  • Nonnative language speakers & low literacy
it accessibility regulations
IT Accessibility Regulations

There are IT accessibility laws and regulations in

  • Various countries around the world
  • US Americans with Disabilities Act (ADA)
  • US federal procurement regulations (Section 508)
  • Many US states

Most cite accessibility technical standards

Texas statutes and rules

  • Apply to all Texas state agencies and institutions of higher education
    • Texas Government Code 2054 Subchapter M
    • Texas Administrative Codes
      • 1 TAC 206: State Websites
      • 1 TAC 213: Electronic & Information Resources
current it accessibility models not working well
Current IT Accessibility Models Not Working Well

Recent US government reports…

The situation in Europe and the rest of the world isn’t any better…

the procurement dependency
The Procurement Dependency


  • Vendor sourced IT products / services make up the majority of states IT
  • Most products / services do not meet accessibility technical standards
  • There will be high dependency on procured IT for the foreseeable future
  • All states / federal agencies and the private sector experience this problem


it accessibility adoption has been slow
IT Accessibility Adoption Has Been Slow

Technical challenges

  • Continued investments in inaccessible legacy products and platforms
  • Technology gaps due to omission of accessibility criteria during the creation of new, EIR technology

Organizational Challenges

  • Lack of awareness of accessibility and its technical standards
  • Accessibility deemed unnecessary or optional
  • Accessibility understood too late in project / program to be addressed
  • Lack of technical skills, tools, or training programs
  • No organizational policies or objectives related to IT accessibility
  • No one responsible or accountable for accessibility
where do go from here
Where do go from here?

IT accessibility today is a governance problem

more than a technical one

  • Technical specifications / standards are execution criteria not governance
  • Pushing technical specifications / standards isn’t an adoption driver
    • Nothing in technical specifications addresses requires organizations to do anything with regard to governance
  • No silver bullet technology solutions on the horizon
it accessibility is a complex topic
IT Accessibility is a Complex Topic

Touches many areas of an organization in different ways

  • Many moving parts = many challenges
    • Technical
    • Organizational
    • Procurement
    • Legal
    • Cultural

Organizational Enablement is required to effectively, successfully, and holistically address the complexities IT accessibility within an organization.

definition policy driven adoption for accessibility pdaa
DEFINITION: Policy Driven Adoption for Accessibility(PDAA)

The integration of IT accessibility governance into organization policies in a way that enables them to drive themselves to improve accessibility adoption.

  • Makes IT accessibility difficult to ignore
  • Not prescriptive,tells what, not how
  • Governed through non-technical methods
  • Accelerates marketplace innovations

How does PDAA implementation help vendors?

Benefits for organizations with fully implemented PDAA

Competitive advantage in public sector or other solicitations

Improved Search Engine Optimization (SEO)

Increased market share thru expansion of customer base

Increased brand equity through social responsibility

Improved ability to hire and retain people with disabilities

Risk mitigation if ADA complaints / litigation arises

In ICT accessibility, E for Effort counts!

beginning to s ee pdaa in public s ector
Beginning to See PDAA in Public Sector

President’s Office of Management and Budget (OMB)

Office of Management and Budget (OMB) Strategic Plan for Improving Management of Section 508 of the Rehabilitation Act – Jan. 2013

  • Federal agencies must have accessibility statement (policy) on internet / intranet websites
  • Template for reporting baseline compliance by agencies to OMB / others
  • Naming of a 508 coordinator for each agency
  • Delivery of learning modules by the GSA
pdaa core criteria
PDAA Core Criteria

ICT vendor accessibility policy criteria:

  • Develop, implement, and maintain an ICT accessibility policy.
  • Establish and maintain an organizational structure that enables and facilitates progress in ICT accessibility.
  • Integrate ICT accessibility criteria into key phases of development, procurement, acquisitions, and other relevant business processes.  
  • Provide a process for addressing inaccessible ICT including:
  • Ensure the availability of relevant ICT accessibility skills and other resources within (or to) the organization.  
  • Make information regarding ICT accessibility policy, plans, and progress available to customers.
pdaa maturity model vendor self assessment form and faqs
PDAA Maturity Model Vendor Self Assessment Form and FAQs

Form to be included in procurement solicitations with a completed version submitted as part of vendor responses


Reference Information

Assistance for vendor organizations in implementing PDAA

Techcheck – Partnership on Employment and Accessible Technology (PEAT) On Line Assessment Tool (in Beta)

Sponsored by the Office of Disability Employment Policy (ODEP), U.S. Department of Labor

W3C – Web Accessibility Initiative:

Planning and Implementing Web Accessibility

State Participant ICT Accessibility Websites (TBD)

British standard BS-8878 Web Accessibility Code of Practice

Accessibility business process integration

Strategic EIR Accessibility: Enabling the Organization

Organizational accessibility enablement and strategy

Other? (TBD)

in summary
In Summary
  • ICT Accessibility adoption has been low due to technical and organizational challenges
  • Making product and service offerings accessible has business value beyond compliance to technical standards
  • PDAA provides a framework for vendors to approach accessibility systemically using a governance system
    • Provides a single set of policy criteria and tools for use by various states / other entities for consistency
    • Can help vendors achieve more accessible offerings over the long term