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This guide provides essential tips for optimizing images for web use at the University of Kansas Medical Center, ensuring visual content enhances user experience. It features dos and don'ts for photo usage, emphasizing the importance of quality images that align with visual identity standards. Key resources, including online editing tools like PIXLR, and professional photo services available at KUMC are highlighted. Additionally, it covers image naming conventions for better organization and searchability, helping to maintain a professional online presence.
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Optimizing Images for Web Use Office of Communications Web Design and Management University of Kansas Medical Center February 12, 2014
CMS Update • Upgrade • Implemented Authentication Module • File counts: • Over 10,039 pages generated out of the CMS • 8,184 documents • Still to go: • kumc, 9,000 files to be reviewed • Wichita , 10 departmental sites
Photo Services • Photo Services • your location • Studio: G017 SudlerHall • Photo packages for websites • For $150, you can get 10 photos for your website. More info: Search for “Website Photo Packages” on www.kumc.edu
Never do this -- ever • Don’t steal photos!? Google images ? KUMC website? Facebook pages • Don’t use a photo of someone without permission • Don’t ignore visual identity standards:www.identity.ku.edu
Best practices • Use professional photos or stock photos • No snapshots • Be quality control for your website • A bad photo is worse than no photo • Your photos should be interesting, active, eye-catching, colorful • The don’t have to be literal, if literal is boring
Image Editing Tools • Editor by PIXLRhttp://pixlr.com/editor/ -- online editing tool • Photoshop – • Cloud-based • Expensive • More tools than most web editors need
Getting Started in Pixlr • Go to http://pixlr.com/editor/
Image Naming Conventions • Staying consistent will improve organization • Use hyphens to separate words • Label large and small versions of the same image - jmotsinger-sm.jpg • Designate section front image by labelling them - home-students.jpg
Online Reference • CMS Training Overviewhttp://www.kumc.edu/cms-training
Let us help… • Retouch, sharpen and crop images • Resize and optimize images • Josh Collins, jcollins5@kumc.edu • Josh Motsinger, jmotsinger3@kumc.edu • Karen Chinn, kchinn@kumc.edu • Image selection and content-related issues • Photo Releases • Julie Adam, jadam@kumc.edu