It s time to get online
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It’s Time to Get Online!. 79% of adult Americans use the Internet. 78% of Internet users conduct product research online. 57% of businesses have acquired a customer through their blog. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook .

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It s time to get online
It’s Time to Get Online!

  • 79% of adult Americans use the Internet.

  • 78% of Internet users conduct product research online.

  • 57% of businesses have acquired a customer through their blog.

  • 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.

  • Companies that blog get 55% more web traffic.

  • 10.3 billion searches are conducted every month on Google.

  • 70% of the links search users click on are organic – not paid.

  • 1/3 of US consumers spend three or more hours online every day.

  • More than half of all Internet users read blogs at least monthly.

    Sources: Pew Research and HubSpot

Being online in no longer sufficient
Being Online in no Longer Sufficient

  • Growing percentage of businesses are now online

    • Harder to stand out in a crowd

  • Growing number of businesses are blogging

    • Search engines give more weight to fresh content than to older content

    • If you don’t update frequently, your site will drop in search result ranking

  • Growing number of businesses are utilizing SEO

    • Not a mystery, anyone can do it, no need for a “pro”

The competition is gaining examples
The Competition is Gaining -- Examples sells the Sulu Collection tunics. As of November, 2011, it accounted for the 8 of the first 9 links on the Google search results. See results as of January 30, 2012 …

The competition is gaining examples1
The Competition is Gaining -- Examples

Kelley’s Automotive Repair always “owned” the search results for “fountain hills auto repair”. Now 2 competitors are in the 2nd and 3rd spots because they are aggressively blogging for fresh content and SEO.

Online tools the low hanging fruit
Online Tools – the Low Hanging Fruit

  • Your Own Website

    • You will get the most use out of your own site

      • Can post frequently using targeted words for good SEO

  • The FLAG Site

    • For those of you with no web presence, it is imperative that you use the FLAG site in order to be found

      • Your competitors are likely online

      • Fewer people use old-time resources such as the yellow pages to find products and services

    • For those of you with a site, FLAG can be a strong booster if everyone participates actively

      • Coupons and events for FH – over time consistently good offers and timely news will gain followers for the site and its members

  • The flag site is an underused resource
    The FLAG Site is an Underused Resource

    • In 2011, searches for member business categories often had 1 or more links to the FLAG site on the first page

      • Being on the first page of search is key

      • Flag site has member’s contact information

      • Members without a website were being found via their presence on the FLAG site

  • In 2012, this is no longer the case

    • Google prioritizes sites with fresh content

    • Google also prioritizes sites with lots of back-links

    • SEO has become more common, so it is highly likely that more of your competitors are online than before and many are using SEO to be found

      • Your site/your data on the FLAG site is “demoted” in the search results

  • Fhleads com the basics
    FHLEADS.COM – the Basics

    • The site is made up of pages and posts

      • Pages contain relatively static information

        • Home, Members, Contact

        • Lauren and Adrian can maintain these pages

      • Posts are akin to articles, and they contain the bulk of the value and content of the site

        • Each member has a category that they “own”

        • The more frequently new posts are added to the site, the better the site overall will do in searches

        • You can use posts to offer coupons or tell people about upcoming events

    How to write a post
    How To Write a Post

    • You can go to to find extensive instructions on how to publish a post on the FLAG site

    • The last link on the right-hand side-bar is entitled “uncategorized”

      • Click on that link and you will see an article entitled “How to Make a WordPress Blog Post” with step-by-step instructions


    Writing a blog post best practices
    Writing a Blog Post – Best Practices

    • Keep it short and informative

      • The information in the first line should contain key words that will help you be found

    • Insert key words and phrases as often as feasible

      • Think of one or two searches that someone searching for your business would use, and those search terms should be your key phrases

        • The more specific, the better ie: “Fountain Hills fashion” is better than “chic fashion”, since “chic fashion” is so general that you will be competing against a larger pool of people

    Writing a blog post best practices cont
    Writing a Blog Post – Best Practices cont …

    • Add links

      • Links to your site or other FLAG sites help your other sites to do better in search rankings

    • Add photos when possible

      • Each of your photos can be tagged with key words to help your business be found

      • This makes the posts more attractive and interesting

    Other uses of flag site
    Other Uses of FLAG Site

    • To email FLAG

      • Go to “Contact” page on

    • To add an event to the FLAG calendar online

      • Log in to

      • Go to “dashboard”

      • Go to “events calendar” – at bottom on left-hand side

      • Click “add event”

      • Instructions are clear

      • Don’t forget to click “add event” button when you are done – if you forget, the event will not be added

      • Check your work online

    Other uses of flag site1
    Other Uses of FLAG Site

    • Support each others’ businesses via testimonials

      • Write a post saying something good about another member’s business, and make sure to put it in that member’s category

    • If everyone puts up coupons regularly, we can create a category called “Coupons”

      • With proper awareness (an article in the FH Times, perhaps), people will start to visit the site regularly if there is regular value

    Advanced topics
    Advanced Topics

    • Mobile is the new web

      • A growing number of people search for products and services via mobile phone

      • Easy access to location, hours and contact information is vital for mobile users

    • Video is hugely important

      • If you have videos on youtube that you would like to add to the site, see us after the meeting for a quick “how to”

      • Youtube is the second largest search engine after Google

      • Many younger people want video, not text

    Advanced topics cont
    Advanced Topics cont …

    • Analytics help you know who is coming to your site and why …

    Advanced topics cont1
    Advanced Topics cont …

    • Understand which searches get people to your site …

    Advanced topics cont2
    Advanced Topics cont …

    • Are you reaching the right people?

    Advanced topics cont3
    Advanced Topics cont …

    • Analytics dashboard …