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QlikView Business Discovery – Capitalizing on the “Qlik” Moment. Paul Rajesh Presales Consultant , QlikView India. “Eureka” Moments in Science. What I s “Eureka” Moment or Effect?.

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qlikview business discovery capitalizing on the qlik moment

QlikView Business Discovery – Capitalizing on the “Qlik” Moment

Paul Rajesh

Presales Consultant , QlikView India

what i s eureka moment or effect
What Is “Eureka” Moment or Effect?
  • The Eureka effect, also known as the aha! effect, refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept
  • Some research describes the Aha! Effect as a memory advantage
  • Conceptualized as a two phase process.
    • The first phase requires the problem solver to come upon an impasse, where they become stuck and even though they may seemingly have explored all the possibilities, are still unable to retrieve or generate a solution
    • The second phase occurs suddenly and unexpectedly. After a break in mental fixation or re-evaluating the problem, the answer is retrieved
    • Insight is believed to occur with a break in mental fixation, allowing the solution to appear transparent and obvious
    • In order to solve insight problems, one must “think outside the box”
ever changing dynamic kaleidoscopic nature of business environment
Ever changing, dynamic , kaleidoscopic nature of Business Environment
  • The kaleidoscopic nature of business environment
  • Challenges to corporates to adopt 'keep fit' strategy and rigorous procedures for their survival as well as success
  • Managerial issues of the corporate world today are becoming complex
  • Call for focused proactive solutions
    • Need to solve insight problems, “think outside the box”
    • “Qlik” Moments
who s driving change the empowered consumer
Who’s Driving Change? The Empowered Consumer

Social Networking

Apps

Search

Mobility

The Empowered

Consumer

qlikview business discovery combines the power of business apps with the consumer app experience
QlikView Business Discovery - Combines The Power of Business Apps with the Consumer App Experience
  • Easy to use as a consumer app
  • Instant results
  • Rapid time to value
  • Addictive
  • Gorgeous, intuitive interface
  • Delivers the big picture and deep analysis
  • Makes the complex simple
  • Lets business users achieve the impossible
  • People love using it
what makes qlikview business discovery unique
What Makes QlikView Business Discovery Unique?

It’s About Asking and Answering The Next Question till the “Qlik” Moment

business discovery business user driven bi
Business Discovery: Business User-Driven BI

Remixability and Reassembly

Social and

Collaborative

App Model

Insight

Everywhere

Mobility

IT

Finance

HR

Production

Marketing

Sales

what users do with qlikview business discovery
What Users Do with QlikView Business Discovery
  • Explore visual views of information through simple interactions such as clicks and taps
  • Start anywhere and go anywhere
    • Make selections in any chart or object
    • Evaluate results across entire app
    • Ask any number of follow-up questions based on what they have learned
users ask and answer streams of questions
Users Ask and Answer Streams of Questions

“What do my margins look like for the last three quarters broken down by region?”

“It looks like one of my regions has been under goal, I wonder if there’s a specific product that’s driving this?”

“Ok, it seems that bicycles are not selling well in this region, is there a particular product or customer segment that’s the issue?”

“Wow, it looks like 20-40 year olds are not buying many bicycles at all, specifically mountain bikes.”

“Let’s expand the view to see all products bought by 20-40 year olds. It looks like hiking gear is more popular with this group, which is good because it’s less costly to stock…”

slide19

Category

Genre

Artist

Title

slide22

Abba

Trooper

Sweden

slide23

Category

Title

Genre

Artist

reports and visualizations lead to follow up questions
Reports and Visualizations Lead to Follow-up Questions
  • Standalone visualizations provide a single view
  • Reports provide a static view
  • How do you best support follow-up questions till aha! Moment?

With QlikView apps, the answers are already there, available through simple clicks or taps

Scalable and effective

Ask users to build new analysis themselves

Impractical

Require experts to build more reports for them

Not Sustainable

the more users the more questions
The More Users, the More Questions

QlikView

  • The more users, the more clicks, the same apps
  • Users simply click to refine views and answer questions
  • Apps deliver new views of information dynamically
  • Users get instant feedback

Reports and Visualizations

  • The more users, the more requests for new reports
  • New reports are built by IT or business lines to serve requests
  • The number of reports spins out of control
how qlikview enables this
How QlikView Enables This ?
  • The heart of QlikView – a patented software engine that generates new views of information on-the-fly
  • Each time a user clicks, the QlikView engine instantly responds by updating every object in the app with a newly calculated set of data and visualizations, specific to the user’s selections
  • QlikView…
    • Offers access to a full set of record-level data
    • Manages all associations in the data automatically
    • Fully leverages the power of available hardware

Dynamic calculation is the major innovation in the QlikView engine

how qlikview enables this1
How QlikView Enables This ?

Patented Core Technology

The Associative Experience

Collaboration and Mobility

the associative experience
The Associative Experience

Reports and Visualizations

QlikView Apps

Region

Region

State

Sales

Person

State

Product

Sales

Person

Product

  • Linear, pre-defined paths
  • Insights missed with limited next steps
  • Developer-centric
  • Data warehouse / appliance
  • User decides where to start and end
  • All data is always there
  • Insight driven
  • In-memory and big-data
the associative experience with green white and gray
The Associative Experience with Green, White, and Gray

Unrelated: Gray

Selections: Green

Associated: White

the evolving bi landscape and it s changing role
The Evolving BI Landscape and IT’s Changing Role

REPORT-CENTRIC ARCHITECTURE

(Tightly controlled)

  • END USER
  • Pre-calculated dashboards
  • STACK VENDOR BI
  • Managed reporting

IT DEPARTMENT

  • IT ROLE
  • Data preparation andgovernance
  • +
  • Responsible for building all the analyses

DATA SOURCES

the evolving bi landscape and it s changing role1
The Evolving BI Landscape and IT’s Changing Role

REPORT-CENTRIC ARCHITECTURE

(Tightly controlled)

BUSINESS DISCOVERY ARCHITECTURE

(Business user-driven, self-service)

  • END USER
  • Pre-calculated dashboards
  • STACK VENDOR BI
  • Managed reporting
  • BUSINESS USER
  • Self-service analysis
  • Create analysis relevant to specific business problems
  • Change analysis on the fly

IT DEPARTMENT

  • QLIKVIEW
  • Dynamic dashboards
  • Search live data
  • Any device
  • IT ROLE
  • Data preparation andgovernance
  • +
  • Responsible for building all the analyses
  • IT ROLE
  • Data preparation and governance
  • +
  • Enable business users to createtheirown analyses

DATA SOURCES

a new kind of software company
A New Kind of Software Company
  • U.S.-based company, founded in 1993 in Sweden
  • Broad Base of 24,000 Customers
  • High customer success rate
  • 800,000 users in 24,000 customers in 105 countries
  • QlikView India - Strong Clientele of 700+ Customers
  • 1,200 global partners
  • Over 1,000 employees across 28 offices in 23 countries
  • NASDAQ: QLIK
  • Change Their World grant program

Broad Base of 24,000 Customers

qlikview s dominance in the data discovery market
QlikView’s Dominance in the Data Discovery Market

“QlikTech benefits from being the dominant vendor with the highest brand recognition in the hot data discovery segment.”

SWOT: QlikTech, Business Intelligence and Analytics, Worldwide – December 26, 2012, Gartner Research