A brief background on our social channels Case Study: Caturday & Senior Dogs Q&A - PowerPoint PPT Presentation

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A brief background on our social channels Case Study: Caturday & Senior Dogs Q&A PowerPoint Presentation
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A brief background on our social channels Case Study: Caturday & Senior Dogs Q&A

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Presentation Transcript

  1. A brief background on our social channels • Case Study: Caturday & Senior Dogs • Q&A

  2. The Challenge How do Petco and Hill’s Science Diet align social? Goals Petco Increase engagement numbers Monetize social channels Create awareness around vendor products Gain audience UGC Hill’s Science Diet Connect with cat owners Build brand equity – Science Diet is FUN and RELEVANT Inspire trial and engage for loyalty Win with Petco

  3. Collaborate! Planning & Coordination.

  4. The first test program…

  5. Hill’s Activation Connect Build the Brand Inspire Trial & Engage for Loyalty

  6. Where we landed: a Social Mash-Up!

  7. Petco Facebook posting examples

  8. Hill’s Facebook posting examples Co-branded posts reached1.25MM+ total fans!

  9. Engage! Socialize and optimize.

  10. Surprise and Delight! Shipped over 200 Hill’s Science Diet Hairball giveaway prize packs!

  11. Leverage! Do more of what works well.

  12. Hill’s Senior Pet & Petco’s Think Adoption First

  13. Social media partnership 2012 Connect • Integrate social media • Fresh and captivating content Build the Brand • Cross-promote Trial & Loyalty • Best in Class Win with Petco

  14. Make it Memorable!

  15. Shady’s story

  16. Key Takeaways • Align on goals and metrics first • Identify key assets for dual use • Communicate… Constantly! • Keep consumers the priority • Follow up on stories for them • Long lead planning • Drive trial during live events • Plan giveaways around key traffic periods • Learn and evolve together!

  17. Thank You!